Junior Strategist – Brand & Influencer Strategy

Job Description

Junior Strategist Brand & Influencer Strategy

Budget - 6 LPA

Location - DLF City 2, Gurgaon

Role Overview

Were looking for a Junior Strategist who lives on the internet and understands why some brand campaigns feel exciting while others feel forced or cringe.

In this role, youll work closely with a senior strategy lead to help shape high-impact ideas and pitches for brands across categories especially new-age, creator-first, and tech-driven brands. Youll be involved in understanding trends, platforms, creators, and pop culture, and translating all of that into strong brand and influencer ideas.

This is a thinking-heavy role where curiosity, cultural awareness, and point-of-view matter more than years of experience.

What Youll Do

Primary Responsibilities

• Track and interpret trends across Instagram, YouTube, and Snapchat.
• Help build pitch ideas and strategy decks for brands and prospects.
• Develop platform-specific and creator-led ideas that brands can realistically adopt.
• Present your ideas and thinking during internal discussions and select pitch meetings.

Secondary Responsibilities

• Analyse brand campaigns to understand what worked, what didnt, and what felt inauthentic.
• Bring fresh cultural references from creators, cinema, pop culture, and the internet.
• Suggest new ideas and angles for brands we want to work with.
• Learn from pitch outcomes and feedback to sharpen your thinking.

What Were Looking For

• 14 years of experience in social media, content, influencer marketing, or digital-first agencies.
• Strong familiarity with internet culture and social platforms.
• Ability to spot trends early and understand why they work.
• Comfort sharing ideas and opinions in group discussions.
• Curiosity about creators, storytelling, and new-age cinema.

Why This Role Is Interesting

• Youll work on ideas before they become campaigns.
• Youll learn how big brand and influencer decisions are made.
• Youll be mentored by senior strategists and exposed to client thinking.
• Youll build a strong foundation in brand and influencer strategy.