Junior Performance Manager

Company Description

The Post.Studio is an independent creative production house specializing in branding, marketing, and visual communication. With a focus on research-driven projects, we embrace a collaborative approach to deliver innovative and high-quality design solutions. Our dynamic team is always eager to work on unique and exciting ventures, pushing the boundaries of creativity. At The Post.Studio, we are passionate about exploring everything design to help brands tell their stories visually and effectively.

Role Description

We are looking for a data-driven Performance Marketing Manager to lead our paid media strategy across Google and Meta. The ideal candidate isnt just a "button-pusher"you are a strategist who understands the nuance of the user journey, from the first scroll on Instagram to the final high-intent search on Google.

In this role, you will be responsible for the end-to-end management of our primary growth channels, ensuring every dollar spent translates into measurable ROI.

• Campaign Management: Build, launch, and optimize high-performing campaigns across Google Ads (Search, YouTube, Shopping, PMax) and Meta Ads (Facebook, Instagram, Reels).

• Strategic Planning: Develop full-funnel media plans that balance brand awareness with direct response and conversion.

• Testing & Optimization: Run continuous A/B tests on ad copy, creative assets, landing pages, and bidding strategies to lower CAC and increase ROAS.

• Data Analysis: Monitor KPIs daily. Translate complex data sets into actionable insights and weekly reports for leadership.

• Collaboration: Work closely with the creative team to brief high-converting "thumb-stopping" assets and with the web team to optimize post-click experiences.

Qualifications

• Platform Expertise: Minimum 1-2 year of hands-on experience in Google Ads Manager and Meta Business Suite.

• The "Stack": Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and the Meta Pixel/Conversions API (CAPI).

• Analytical Mindset: Expert level in Excel/Google Sheets; ability to use pivot tables and VLOOKUPs to find the "story" in the numbers.

• Creative Intuition: A deep understanding of what makes an ad perform visually and rhetorically in a crowded feed.