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Jr. Online Analyst - Adv

Cognizant

1 - 3 years

Hyderabad

Posted: 18/03/2025

Job Description



Job Summary

As a Jr. Online Analyst - Adv you will be responsible for supporting our online marketing and content strategy initiatives. This role is ideal for individuals with 0 to 1 year of experience in customer service content strategy and online/digital marketing. You will work in a hybrid model with rotational shifts contributing to the companys online presence and customer engagement.


Responsibilities

  • Assist in developing and implementing online marketing strategies to enhance brand visibility and customer engagement.
  • Monitor and analyze website traffic and user behavior to provide actionable insights.
  • Support the creation and optimization of digital content to align with marketing goals.
  • Collaborate with cross-functional teams to ensure cohesive and effective online campaigns.
  • Provide excellent customer service through various online channels addressing inquiries and resolving issues promptly.
  • Conduct market research to stay updated on industry trends and competitor activities.
  • Assist in managing social media accounts including content creation and community engagement.
  • Track and report on the performance of online campaigns providing recommendations for improvement.
  • Ensure all online content adheres to brand guidelines and quality standards.
  • Participate in brainstorming sessions to generate innovative ideas for online marketing initiatives.
  • Assist in the development of email marketing campaigns and newsletters.
  • Support the maintenance and updating of the company website.
  • Contribute to the continuous improvement of online marketing processes and strategies.

    • Qualifications

  • Possess a basic understanding of customer service principles and practices.
  • Have foundational knowledge of content strategy and online/digital marketing.
  • Demonstrate strong analytical skills to interpret data and generate insights.
  • Exhibit excellent communication skills both written and verbal.
  • Show proficiency in using digital marketing tools and platforms.
  • Display the ability to work collaboratively in a team environment.
  • Have a keen eye for detail and a commitment to quality.
  • Be adaptable to rotational shifts and a hybrid work model.
  • Demonstrate a proactive approach to learning and professional development.
  • Show an understanding of social media management and engagement techniques.
  • Possess basic knowledge of SEO and web analytics tools.
  • Exhibit strong organizational and time management skills.
  • Be passionate about contributing to the companys online presence and customer satisfaction.

    • About Company

    Cognizant is a global leader in technology and consulting services, helping businesses transform their operations through digital solutions. Specializing in IT services, including software development, business process outsourcing, and consulting, Cognizant supports clients across industries such as healthcare, financial services, manufacturing, and retail. With a focus on innovation, Cognizant assists organizations in modernizing their technology, improving operational efficiency, and enhancing customer experiences. Headquartered in the U.S., it is consistently ranked among the most admired companies in the world and is a member of the NASDAQ-100.

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