About the Role

We are looking for a results-driven iOS Campaigns Manager with proven experience in scaling

iOS apps across paid channels. The ideal candidate will have a strong grasp of SKAdNetwork

(SKAN), iOS attribution models, and creative strategies, along with the analytical skills to turn

campaign data into actionable growth strategies.

Key Responsibilities

Plan, execute, and scale performance marketing campaigns for iOS apps across Meta,

Google App Campaigns, and Apple Search Ads (ASA) and other self serve

platforms.

Optimize campaigns to maximize ROI, leveraging SKAN data and postbacks for

accurate measurement and attribution.

Collaborate with design and creative teams to develop high-performing ad creatives

based on insights and market trends.

Build and execute data-driven user acquisition strategies to hit growth and retention

KPIs.

Analyze performance metrics (CPI, ROAS, CAC, etc.) and provide actionable insights for

continuous optimization.

Conduct competitor and market research to identify new opportunities and emerging

trends in iOS app marketing.

Implement and test audience segmentation, bidding strategies, experiments, custom

product pages (CPP) and value-based optimisation.

Requirements

23 years of hands-on experience managing iOS performance campaigns across

Google, Meta, and ASA.

Strong knowledge of SKAdNetwork, privacy thresholds, conversion value mapping, and

iOS attribution challenges.

Proficiency in campaign setup, optimisation, and scaling strategies for iOS apps.

Strong analytical skills with the ability to interpret complex datasets and make data-

backed decisions.

Good understanding of creative strategy, ad formats, and audience psychology.

Experience with mobile MMPs (AppsFlyer, Adjust, Singular, etc.) and app analytics

tools.

Excellent communication and collaboration skills to work across marketing, product, and

design teams.

Good understanding of conversion events, firebase, MMP events.

Good to have

Experience with influencer or organic growth strategies for iOS apps.

Knowledge of A/B testing frameworks for creatives and campaign experiments.

Understanding of customer persona, sentiments for Tier I, II and III in India.

IOS Campaign Manager