Internship - CRM

Internship CRM Goal of the Project: Enhancing customerrelationship management and implementing effective retention marketing strategies to drive customerloyalty and repeat business. 

Objective: 

Assist in developing and executing CRM and retention marketing initiatives for Tata CLiQ. Focus on customer engagement, satisfaction, and fosteringlong-term relationships through targeted content and communication. 

Deliverables: 

Customer Segmentation: Collaborate on identifying and segmenting customer groups for personalized communication. 

Coordinate strategies to help drive traffic and customer retention. 

Work on setup of remarketing and customer lifecycle management project. 

Market research and competitors’ analysis and benchmarking. 

Measure of Success: 

Customer Retention Rate: Evaluate the percentage of customers retained over a specified period through

About Company

TATA Cliq is an Indian e-commerce platform owned by the Tata Group, offering a wide range of products including fashion, electronics, and home essentials. Known for its "phygital" (physical + digital) model, it blends online shopping convenience with in-store experiences.