International Marketing Manager

Job Requirements

We are looking for a strategic and results-driven Website Product Manager to own and evolve our digital presence. In this role, you will lead the development, optimization, and performance of our website to drive user engagement, conversion, and business growth. You will work cross-functionally with design, engineering, marketing, analytics, and other stakeholders to ensure the website aligns with user needs and business objectives

A. Website Roadmap

1. Define and own the website product roadmap aligned with business goals.
2. Conduct user research and competitor analysis to identify opportunities for enhancement.
3. Partner with UX/UI designers to create intuitive, responsive, and engaging web experiences.
4. Collaborate with developers to implement features and ensure timely, high-quality delivery.
5. Use analytics tools (e.g., GA4) to monitor performance and guide data-driven decisions.
6. Understand the features offered by the CMS platform (Sales Force)and try to maximise the usage to improve TAT for website updates like landing page creation, blog addition etc.
7. Performance Measure

• Timely go live of Features
• Improve User experience through design and content interventions

B. Improving the Website Funnel and Engagement

1. Create use cases to engage users within the website to increase the traffic-to-conversion ratio
2. Personalise experience for the users based on interaction, demographics, etc
3. Collaborate with the content team to create a content strategy for the website. For example, add engaging modules to the website to create rich content for customers to help make decision-making easier

Performance Measure

• Reduce Funnel Drop Off Rate and increase conversion
• Increase CTRs on promotions emails
• Personalisation experiments to increase engagement rate

C. Website Experience

1. Manage website experience - Ensuring the website assets/images are refreshed on a timely manner
2. Campaign go live - Collaborate with internal stakeholders to get the campaign live on the website
3. Plan the website calendar based on the business goals
4. Ensure the website experience across desktop and mobile is seamless with easy navigation, intuitive layouts etc.

Performance Measure

• Website user engagement on banners
• TAT for campaign go live

Work Experience

Knowledge

• Strong understanding of website architecture, UX principles, SEO, and web analytics.
• Experience with CMS platforms (e.g. Adobe Experience Manager, Salesforce Commerce cloud), project management tools, and agile methodologies.
• Ability to interpret data and turn insights into actionable strategies.
• Experience in A/B testing platforms (e.g., Optimizely, VWO).
• Familiarity with front-end technologies (HTML, CSS, JavaScript).
• Exposure to tools like Figma, GA4, and personalization engines.
• A mix of creative thinking and technical know-how.

Behavioral Skills

• Analytical Skills
• Communication
• Stakeholder Management
• Logical Reasoning
• Detail Orientation
• Negotiation Skills