International Brand Manager

Kapiva is recruiting a Brand Manager - International Markets with 3-5 years of experience in brand management.

About Role

The primary scope of this role would be to help build the brands for the various solution-area(s) under the Kapiva portfolio of products in the International Market. The role covers strategic, analytical & executional support to help the brand achieve its business targets.

Job responsibilities include:

- End-to-end management of short & mid-term plans basis the long-term objectives for the solution area(s)

- Market Understanding: Analyzing the evolving competitive landscape, industry trends & brand positioning; Thorough understanding of the TG, their trigger & barriers; consumer feedback on new launches, etc

- New Products Development (NPD): Managing packaging development, projection alignment with channels to adapt from existing products

- Communication Strategy & Development : Lead strategy and execution of communication on all consumer touch points - social media, performance marketing, influencer collaborations, brand campaign, etc. Own influencer collaborations with a performance-driven approach by identifying high-performing TikTok creators and content, allocating budgets based on ROI, and reinvesting to scale winning partnerships.

- Data Analytics: Actively driving measurement & learning for various marketing initiatives -

Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors

- Other activities required to support portfolio management, sales support, customer service, etc to drive product/therapy success

Location : Bangalore

What we are looking for:

- Master degree in Communication, business administration, or related field. - 4-5 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing

- Prior experience in direct-to-consumer brands or FMCG brands would be an advantage - Self-driven, enthusiastic team player; Ability to manage multiple projects simultaneously - Excellent Stakeholder management

- Analytical bent of mind - Ability to handle data & track metrics

- Passionate about building a consumer brand

About Kapiva:

Kapiva is a modern ayurvedic nutrition brand focused on bringing selectively sourced, natural foods to Indian consumers. We help bring the wisdom of Indias ancient food traditions to modern-day consumers.

Kapiva's high-quality portfolio offers products across various therapy areas including skin & hair, digestion, weight management, immunity, chronic issues, and much more. Our products are top performers on online marketplaces (Amazon, Flipkart, Big Basket, Nykaa, etc), we're growing our presence offline in a big way (Reliance, Natures Basket, Noble Plus etc) and are funded by

Indias best Consumer VC Funds Orbimed Fireside Ventures, Vertex Ventures, Sharrp Ventures, 3One4 Capital & Jetty Ventures.

The team at Kapiva is headed by the Co-Founders:

Ameve Sharma: worked @McKinsey, @Baidyanath;studied @INSEAD & NYU

Shantanu S : Ex-PG and CMO Uniqlo India ; IIM C Alum

Anuj Sharma: Ex- Hotstar , Ex- Myntra ; ISB

Were creating a new brand with a unique story and are looking for a team to help us grow our business. Youd be joining a young, hungry team with a culture of honesty, humility, and hard work.