Intern -Strategic Partnerships and Monetization

Goal of the Project:

1. Optimizing Revenue Streams: Data driven insights for Monetization

2. Enhancing Advertiser ROI: A Deep Dive into Performance Metrics

Objective of the Project

This project aims to analyze, enhance, and diversify revenue streams using data-driven strategies. By leveraging analytics, performance metrics, and industry benchmarks, the goal is to identify high-impact monetization opportunities, optimize existing revenue channels, and create sustainable growth strategies.

Further, the project also aims to analyze and optimize advertiser Return on Investment (ROI) by leveraging performance metrics and data-driven insights. The focus is on identifying key drivers of ad effectiveness, optimizing ad placements, improving targeting, and maximizing advertiser value through data-backed strategies.

Deliverables

1. Campaign execution in coordination with internal teams vis. Site, editorial, CRM, marketing, etc. to understand the entire life cycle of a partnership brand campaign

2. Fetching and analysing Data insights on brand/Category investments, preparing campaign performance reports and visitor profiling in collab with marketing, category, site and social teams

3. Market research on new brand launches, innovations, campaigns and opportunities

4. Design media proposals for brand campaigns, make custom decks, presentations and prepare data insights for brand pitches

Measures of Success

1. Increase in brand pitch effectiveness and pitch conversion 

2. Revenue enhancement and addition of innovative revenue streams

3. Showcase of Campaign effectiveness to brands leading to campaign renewals 

Qualifications 

• Recent graduate/post-graduate or pursuing a degree in Management

• Strong communication and writing skills.

• Analytical mindset with the ability to interpret data and draw insights.

• Proficient in Excel and Power Point

• Familiarity with SQL, Tableau is a plus.

This internship offers a unique opportunity to gain hands-on experience in Partnerships and Monetisation at Tata CLiQ, contributing directly to the bottom line of the company.

Duration: 4-6 months 
Required Immediate Joiners