Intern -Strategic Partnerships and Monetization
TATA Cliq
0 - 0 years
Mumbai
Posted: 18/06/2025
Job Description
Goal of the Project:
Optimizing Revenue Streams: Data driven insights for Monetization
Enhancing Advertiser ROI: A Deep Dive into Performance Metrics
Objectiveof the Project
This project aims to analyze, enhance, and diversify revenue streams using data-driven strategies. By leveraging analytics, performance metrics, and industry benchmarks, the goal is to identify high-impact monetization opportunities, optimize existing revenue channels, and create sustainable growth strategies.
Further, the project also aims to analyze and optimize advertiser Return on Investment (ROI) by leveraging performance metrics and data-driven insights. The focus is on identifying key drivers of ad effectiveness, optimizing ad placements, improving targeting, and maximizing advertiser value through data-backed strategies.
Deliverables
Campaign execution in coordination with internal teams vis. Site, editorial, CRM, marketing, etc. to understand the entire life cycle of a partnership brand campaign
Fetching and analysing Data insights on brand/Category investments,preparing campaign performance reports and visitor profilingin collab with marketing, category, site and social teams
Market research on new brand launches, innovations, campaigns and opportunities
Design media proposals for brand campaigns, make custom decks, presentations and prepare data insights for brand pitches
About Company
TATA Cliq is an Indian e-commerce platform owned by the Tata Group, offering a wide range of products including fashion, electronics, and home essentials. Known for its "phygital" (physical + digital) model, it blends online shopping convenience with in-store experiences.
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