Intern - Performance Marketing

Marketing Analytics Intern – Performance Marketing Team

Project Duration: 6 months
Department: Performance Marketing
Reporting To: Deputy Manager – Performance Marketing

Project Purpose

We are onboarding a Marketing Analytics Intern to support the Performance Marketing team across critical analytics, experimentation, and martech initiatives. This intern will help improve reporting, assist with experimentation setups, and provide data-driven insights, contributing directly to performance optimization and customer experience enhancement.

Key Project Areas & Deliverables

✅ Analytics & Reporting

• Assist in maintaining and automating daily, weekly, and monthly performance reports across Google, Meta, and affiliate channels.
• Support the development of dashboards providing real-time insights into key marketing KPIs.
• Analyze uninstall trends, funnel metrics, and inflection points to support retention strategies.

✅ Experimentation & Testing

• Collaborate on setting up A/B tests, Conversion Lift Studies, and incrementality tests on Google and Meta.
• Assist with experiment monitoring, data collection, and analysis of results.
• Document experiment outcomes and help translate findings into actionable recommendations.

✅ Martech & Feed Optimization

• Support feed optimization initiatives, including curation logic, catalog improvements, and automation enhancements.
• Collaborate with cross-functional teams (tech, product, marketing) to streamline feed and catalog operations.

✅ Customer Insights & Uninstall Analysis

• Analyze customer data to identify trends in uninstall rates, churn, and retention.
• Provide insights and recommendations to improve customer retention strategies.

Expected Outcomes by End of Internship

• Delivery of 4–5 automated dashboards or reporting processes.
• Completion and documentation of 2–3 key experiments or tests with insights.
• Recommendations for uninstall rate improvement or customer retention strategies.
• Contributions to at least one martech/automation project or feed optimization initiative.

Skills We Seek

• Strong Excel/Google Sheets skills, SQL required, Python is a plus.
• Familiarity with marketing tools (Google Analytics, Meta Ads Manager) preferred.
• Good analytical and problem-solving abilities.
• Interest in experimentation, data visualization, and marketing automation.
• Strong communication skills and eagerness to collaborate across teams.