Interior Design Content Specialist (Video-First | Social & YouTube)

Role Overview (Read this carefully)

We are looking for a candidate with an interior design background who is passionate about creating educational and visual content for digital platforms.

This role is not about dancing reels or generic trending content.

It is about explaining interior design decisions , showcasing real projects, and building brand trust through consistent, high-quality video and visual storytelling.

You will work closely with designers, site teams, and the marketing team to document and publish content across:

Instagram & Facebook (Meta)

Google Business Profile

YouTube (Shorts + long-form over time)

Pinterest

Core Responsibilities

1. Content Planning & Ideation

Convert real interior projects into content ideas:

oBeforeafter transformations

oDesign explanations (why this layout, why this material)

oMistakes to avoid in home interiors

oSpace-saving and functional design tips

Plan content calendars for:

oReels / Shorts

oStatic posts & carousels

oLong-form YouTube (gradually)

Align content with the brands USP and positioning (functional, practical interiors).

2. Video Recording (Mobile-First)

Shoot videos using smartphone (iPhone/Android) with:

oProper framing, lighting, and angles

oSite walkthroughs

oDesigner explanation videos

Record:

oReels / Shorts

oHorizontal videos for YouTube

Coordinate with designers/site engineers for:

oOn-site shoots

oFactory or production videos (if required)

You are not expected to be a cinematographer, but you must know how to capture clean, usable footage .

3. Video Editing & Post-Production

Edit videos using mobile or desktop tools such as:

oCapCut / InShot / VN / Premiere Pro / Final Cut (any is fine)

Add:

oSubtitles

oBasic transitions

oBackground music (when relevant)

oBranding elements (logo, colours)

Optimize videos for each platforms format and duration.

4. Platform-Specific Publishing

Publish and manage content across:

oInstagram & Facebook

oYouTube (Shorts + videos)

oGoogle Business Profile posts

oPinterest boards & pins

Write captions that:

oExplain the design clearly

oAre simple and non-jargon heavy

oEncourage engagement and enquiries

Understand basic platform best practices:

oAspect ratios

oPosting frequency

oThumbnails and hooks

5. Design Accuracy & Brand Voice

Ensure all content:

oUses correct interior design terminology

oDoes not mislead customers

oReflects real, executable design practices

Maintain a consistent visual and communication style across platforms.

Required Qualifications

Must-Have (Non-Negotiable)

Background in Interior Design

(Degree / Diploma / Hands-on design experience)

Strong interest in content creation & social media

Comfortable appearing on camera or directing others on camera

Hands-on experience with mobile video recording

Basic to intermediate video editing skills

Ability to explain design concepts in simple, customer-friendly language

Good-to-Have (Strong Advantage)

Experience managing brand social media pages

YouTube content experience (even personal channel)

Pinterest content understanding

Basic knowledge of:

oLighting

oAudio quality

oFraming for small spaces

Familiarity with interior execution stages (design production installation)

Tools You May Use

Smartphone (primary shooting device)

Tripod, basic mic (company provided if needed)

CapCut / InShot / VN / Premiere Pro

Google Drive, Sheets, WhatsApp

Instagram, YouTube Studio, Meta Business tools

What This Role Is NOT

Not a graphic-design-only role

Not an influencer role

Not a purely marketing role without design understanding

Not limited to desk work (site visits are part of the job)

Who Will Succeed in This Role

A designer who enjoys explaining rather than just designing

Someone curious about how content influences customer decisions

Someone comfortable balancing creativity with structure

Someone who prefers clarity and education over flashy trends

Growth Opportunities

Build the brands YouTube presence from scratch

Become the face or key content brain of the brand

Transition into:

oContent Lead

oBrand & Education Head

oDesign Communication Specialist

How to Apply

Candidates should share:

1.Resume

2.Portfolio (design work or content samples)

3.Any social media pages / YouTube channels handled (personal or professional)

Important

This role requires both design thinking and content execution .

Please apply only if you are comfortable with hands-on shooting, editing, and learning platform dynamics .