Integrated Planning - Group Head

Role: Integrated Media Planner

Role Overview:

The role focuses on strategic and operational media planning across integrated platforms. The planner is responsible for analyzing advertising data, designing effective media strategies, and ensuring campaigns reach the right audiences through the most suitable media channels.

Key Responsibilities:

• Develop and implement integrated media plans aligned with client objectives
• Analyze campaign performance and recommend optimizations
• Evaluate different media channels (TV, print, radio, digital, outdoor, etc.) for effective audience reach
• Work closely with clients, internal teams, and external partners to execute campaigns
• Use media planning tools and industry software (e.g., BARC and other media tools) for strategy and execution
• Generate insights to improve brand visibility, customer engagement, and campaign performance

Experience Required:

• 6-8 years of media planning experience
• Strong exposure to strategic planning and campaign execution for regional/global accounts
• Proven ability to build and manage effective advertising campaigns.

Core Focus:

Data-driven planning, integrated media strategy, client collaboration, and performance optimization.