Information Technology Business Analyst

The Business Analyst (IT & Marketing Sales) serves as a strategic liaison between the technology, marketing, and sales departments. This role is responsible for analyzing business processes, identifying data-driven opportunities, and implementing solutions that enhance digital marketing performance, CRM systems, and sales enablement tools. The analyst ensures that IT initiatives align with commercial objectives and deliver measurable business outcomes.

• Collaborate with marketing and sales teams to document business requirements for CRM, lead management, and digital platforms.
• Translate business needs into functional and technical specifications for IT teams.
• Evaluate workflows and propose system enhancements to improve efficiency and data accuracy.

• Coordinate with IT teams to develop, configure, and optimize tools such as CRM (e.g., Salesforce, HubSpot), analytics dashboards, and marketing automation platforms.
• Oversee data integration between sales, marketing, and ERP systems to ensure consistent reporting and customer insights.
• Monitor data quality, manage data governance processes, and ensure compliance with privacy regulations (e.g., GDPR).

• Develop and track KPIs for digital marketing campaigns, lead generation, and sales conversion rates.
• Analyze campaign performance, ROI, and attribution data to inform marketing strategy.
• Provide insights to support product positioning, pricing, and customer segmentation.

• Support cross-functional project management, ensuring timely delivery of IT-enabled marketing initiatives.
• Act as the main liaison between marketing, sales, IT, and external vendors or consultants.
• Prepare business cases and cost-benefit analyses for new digital initiatives.

• Create and maintain dashboards and visual reports using BI tools (Power BI, Tableau, Google Data Studio).
• Recommend process improvements based on analytics and stakeholder feedback.
• Lead user training and documentation for new system features or enhancements.

• Bachelors degree in Business Administration, Information Technology, Marketing, or a related field.
• 02 years of experience as a Business Analyst in IT, Marketing, or Sales environments.
• Strong understanding of CRM, ERP, and marketing automation tools.
• Proficiency with SQL, Excel, and BI reporting platforms.
• Excellent analytical, problem-solving, and communication skills.

• Experience in digital marketing analytics, web tracking (Google Analytics, GA4), and campaign optimization.
• Certification in Agile/Scrum or Business Analysis (CBAP, CCBA).
• Knowledge of APIs, data integration, and marketing tech stacks.
• Background in e-commerce or B2B/B2C marketing domains.

• Strategic and analytical thinking.
• Business process modeling and documentation.
• Technical fluency with data systems and integration.
• Strong stakeholder management and communication.
• Adaptability and continuous learning mindset.