Influencer Strategy Manager

Why This Role Rocks

You think in trends. You see creators as collaborators. You connect brands to culture in a way thats sharp, timely, and unforgettable.

As Influencer Strategy Manager , youll lead the charge on planning high-impact campaigns powered by the right talent. From meme pages to mega-creators, from barter deals to celebrity dropsyoull match ideas with the voices that make them matter.

This is your chance to shape the next wave of creator-brand partnerships, backed by insights, innovation, and a love for the scroll.

The Impact Youll Drive

• Build strategic influencer plans that align the right creators with campaign goals, moments, and formats
• Track pop culture, internet trends, and rising creator talentturning them into brand opportunities
• Own the thinking behind format innovation : from meme marketing and barter collabs to affiliate models and PR amplification
• Develop vertical expertise (fashion, beauty, tech, lifestyle, etc.) to fuel smarter recommendations
• Work with Creative Strategy to embed influencers organically into campaign concepts
• Align with Buying & Negotiation to ensure every recommendation is both exciting and executable
• Maintain and grow an influencer intelligence system (costs, engagement rates, past performance)
• Benchmark creators against category norms and forecast campaign outcomes with data partners
• Identify and pitch first-mover talent before they become mainstream
• Build authentic relationships with creators and talent repsturning negotiations into partnerships

What Youll Bring

• 47 years of experience in influencer marketing , talent strategy, or digital brand planning
• Strong knowledge of the influencer ecosystemacross formats, categories, and platforms
• Experience working across formats like PR stunts, celeb tie-ins, barter, and affiliate campaigns
• A strong command of Generative AI tools (for trend-spotting, creator sourcing, and research)
• Analytical thinkingyou use data to assess creator fit and forecast campaign outcomes
• Excellent storytelling and presentation skills internally and in client-facing rooms
• Cultural curiosity and a knack for spotting whats next before it lands on Reels or Reddit