Influencer Strategist

Role: Influencer Strategist

Location: Mumbai, Lower Parel

Experience: (e.g., 13 years)

Key Responsibilities:

• Plan and execute influencer marketing strategies aligned with brand objectives
• Identify, evaluate, and onboard relevant influencers across platforms (Instagram, YouTube, etc.)
• Develop campaign briefs, content guidelines, and timelines for influencers
• Coordinate with influencers and internal teams to ensure timely execution of campaigns
• Track campaign performance and prepare post-campaign reports with insights
• Stay updated on influencer trends, platform updates, and emerging creators
• Manage influencer relationships and negotiations, including commercials

Requirements:

• Strong understanding of social media platforms and influencer ecosystems
• Experience working with influencers, creators, or talent agencies
• Good communication, coordination, and negotiation skills
• Ability to manage multiple campaigns simultaneously
• Basic understanding of analytics and campaign performance metrics

Good to Have:

• Experience in agency or brand-side influencer marketing
• Familiarity with influencer tools and platforms
• Knowledge of AI tools for influencer discovery and reporting