Influencer Scouting Associate

About the Role

We are looking for a highly observant and trend-savvy Influencer Scouting Associate who has a sharp eye for discovering emerging creators across social media platforms. The role focuses on identifying relevant influencers, analyzing their audience, and building a strong creator pipeline aligned with brand campaign requirements.

You will work closely with the Planning & Strategy team to ensure the right creators are mapped for campaigns based on brand objectives, audience demographics, and content style.

Key Responsibilities

1. Influencer Discovery & Scouting

• Identify and scout relevant influencers across platforms such as Instagram, YouTube, and emerging creator platforms.
• Continuously track micro, macro, and niche influencers across categories like lifestyle, fashion, beauty, finance, tech, gaming, etc.
• Discover upcoming and fast-growing creators before they become mainstream.

2. Campaign-Based Creator Mapping

• Map influencers according to brand briefs, campaign goals, and target audience.
• Create curated influencer lists based on category relevance, engagement quality, and audience fit.
• Ensure the creator selection aligns with brand tone, messaging, and campaign positioning.

3. Influencer Research & Analysis

• Conduct detailed analysis of creators including:
• Engagement rate
• Audience demographics
• Content quality
• Brand collaboration history
• Authenticity of audience
• Identify fake engagement, bot followers, or inflated metrics.

4. Trend Monitoring

• Stay updated with social media trends, viral formats, and trending creators.
• Monitor competitor campaigns and identify creators frequently collaborating with brands.
• Suggest new creator categories and trending content formats.

5. Database & Creator Pipeline Management

• Maintain and regularly update an internal creator database.
• Build a strong pool of creators across categories and audience segments.
• Track newly emerging creators for future campaigns.

6. Collaboration with Internal Teams

• Work closely with Strategy, Pricing/Procurement, and Campaign Management teams to ensure creator availability and campaign alignment.
• Provide quick creator recommendations for urgent campaign requirements.

Requirements

• 02 years of experience in influencer marketing, talent scouting, or social media research.
• Strong understanding of Instagram, YouTube, and creator ecosystem.
• Ability to identify high-potential creators early.
• Strong analytical skills to evaluate influencer performance metrics.
• Highly organized with strong attention to detail.