Influencer Marketing Specialist

About the role At SciSpace (Formerly Typeset), we're using language models to automate and streamline research workflows from start to finish. And the best part? We're already making waves in the industry, with a whopping 4.5 million users on board as of January 2024! Our users love us too, with a 40% MOM retention rate and 10% of them using our app more than once a week! We're growing by more than 50% every month, all thanks to our awesome users spreading the word (see it yourself on Twitter). And with almost weekly feature launches since our inception, we're constantly pushing the boundaries of what's possible. Our team of experts in design, front-end, full-stack engineering, and machine learning is already in place, but we're always on the lookout for new talent to help us take things to the next level. Our user base is super engaged and always eager to provide feedback, making Scispace one of the most advanced applications of language models out there.

We are seeking an Influencer Marketing Specialist who can seamlessly blend influencer campaign strategy, performance analytics, and end-to-end execution. This role is ideal for someone who has led multiple influencer programs, understands how to scale creator partnerships sustainably, and thrives in fast-paced, launch-driven marketing environments.

Key Responsibilities

• Own influencer campaigns end-to-end for product launches and growth initiatives strategy, outreach, negotiations, onboarding, content planning, execution, and reporting.
• Lead creator discovery and evaluation based on audience fit, platform relevance, historical performance, and ROI expectations.
• Build, manage, and scale a long-term influencer ecosystem that can be activated repeatedly across launches.
• Develop clear content strategies and briefs tailored to platforms like YouTube, Instagram, and TikTok.
• Partner closely with product, design, content, and growth teams to align influencer narratives with product positioning.
• Track, analyze, and interpret campaign performance metrics (reach, engagement, conversions, ROI, CAC) and translate insights into improvements.
• Continuously optimize outreach strategies, creator mix, and campaign formats based on performance learnings.
• Establish and improve internal workflows, trackers, and reporting frameworks for influencer campaigns.

Who Were Looking For

• 6+ years of experience in influencer marketing, creator partnerships, or content-led growth roles.
• Proven track record of owning and scaling influencer campaigns with measurable business impact.
• Strong understanding of social platforms and algorithms from both creator and audience perspectives.
• Comfortable working with performance data, dashboards, and metrics to drive decisions.
• Excellent communication and negotiation skills; confident engaging with creators, agencies, and internal stakeholders.
• Strategic thinker with strong execution skills able to move fast without losing quality.
• Thrives in high-ownership, fast-moving startup environments.
• Comfortable working full-time, on-site in Bangalore.

Good-to-Have

• Experience working in high-growth startup environments.
• Familiarity with influencer marketing or social listening platforms.
• Strong understanding of creator economics, pricing models, and ROI frameworks.
• Experience designing repeatable influencer playbooks or launch frameworks.

Why Join Us?

• Be part of a fast-scaling AI company transforming how researchers work globally.
• High-ownership role where your work directly drives major marketing launches.
• Hands-on exposure across analytics, influencer marketing, and social campaigns.
• Learn and grow in a creator economy + AI-powered marketing environment.
• Ideal for someone looking to evolve into a full-stack marketing professional.

CTC - 15 -30lpa