Influencer Marketing Specialist

About Us:

Join our dynamic and innovative startup skincare brand that is committed to redefining beauty standards with clean, effective, and sustainable products. Founded by beauty influencer Diipa Bller-Khosla, the brand emphasizes authenticity, and transparency, offering vegan and cruelty-free products that cater to diverse skin types while celebrating cultural heritage. We believe in empowering our customers with science-backed skincare solutions, and were looking for a visual storyteller with a passion for creating captivating content to help us take our brand to the next level.

Brand: https://india.indewild.com/

Role Overview

We are looking for a highly driven, culturally plugged-in Assistant Manager- Brand Marketing to join our marketing team. In this dual-function role, you will work closely with our Brand Manager to execute high-impact campaigns with celebrities and macro-creators. Simultaneously, you will be the voice and heart of the inde wild community, nurturing relationships with our most passionate consumers, micro-influencers, and brand ambassadors.

If you are obsessed with beauty trends, have a knack for building genuine relationships, and know how to turn a follower into a lifelong brand advocate, this role is for you.

Key Responsibilities

Influencer Marketing (Celebrity & Macro-Creators):

• Strategic Collaboration: Work hand-in-hand with the Brand Manager, Legal and Finance team to identify, vet, and onboard celebrities, mega-influencers, and macro-creators aligned with inde wilds values.
• Relationship Management: Serve as a key point of contact for talent and their agencies. Build and maintain strong, authentic relationships with top-tier creators.
• Campaign Execution: Assist in the end-to-end execution of macro-campaigns, from drafting briefs and negotiating deliverables to managing content approvals and posting schedules.
• Tracking & Reporting: Monitor campaign performance, track deliverables, and analyze metrics (Reach, EMV, ROI, Engagement) to optimize future influencer strategies.

Community Management & Micro-Influencers:

• Community Cultivation: Act as the face and voice of inde wild across our community touchpoints (social media DMs, comments, VIP groups, etc.). Foster a safe, inclusive, and highly engaged brand community.
• UGC Harvesting: Encourage, collect, and organize high-quality User-Generated Content (UGC) for use across the brands social channels, paid ads, and website.
• Social Listening: Monitor brand mentions, beauty trends, and cultural moments. Relay community feedback, product requests, and insights back to the broader marketing and product teams.
• Community Events: Assist in planning and executing focus group discussions, community-centric events, both virtual and IRL to learn more about the community insights and product feedback.

What You Bring to the Table

• Experience: 24 years of experience in Influencer Marketing, PR, or Community Management, preferably within the beauty, skincare, or lifestyle industry.
• Network: An existing network of creator, agency, and talent relationships is a strong plus.
• Financial Acumen: Strong budget understanding. You are comfortable negotiating talent rates, managing campaign spend, and maximizing ROI without compromising on brand quality.
• Platform Expertise: Deep understanding of Instagram, TikTok, and YouTube, including their algorithms, trends, and analytics.
• Communication Skills: Exceptional written and verbal communication. You know how to draft a professional talent brief and how to hype up a community member in the comments.
• Analytical Mindset: Ability to blend creativity with data. You know your way around influencer tracking tools and can translate likes and views into actionable business insights.
• Brand Affinity: A genuine passion for skincare, inclusivity, and the Inde wild mission.

What You Get

• A Culture-First Brand: Be part of a vibrant, inclusive environment that places a massive emphasis on innovative, industry-leading marketing efforts. Marketing isn't just a department here; it's the heartbeat of the brand.
• Ownership & Mentorship: Enjoy true autonomy and ownership over your campaigns and community initiatives, paired with dedicated mentorship from senior leadership to accelerate your career growth.
• Global Exposure: Opportunities for rapid career progression in a fast-paced, global startup environment.
• Team Perks: Generous employee discounts, inde wild goodies, and first access to all new product launches.