Influencer Marketing Specialist

Influencer Marketing Specialist

Experience: 2+ years

Location: Shivajinagar, Pune.

Job Description:

We are seeking a dynamic and creative Influencer Marketing Specialist to join our team. The ideal candidate will spearhead influencer marketing campaigns, build long-term partnerships with influencers, and drive brand awareness and engagement across digital platforms. This role demands a strategic thinker who is results-driven, trend-focused, and exceptional at relationship management.

Key Responsibilities

1. Campaign Strategy & Execution:

• -Design and execute end-to-end influencer marketing campaigns to align with brand goals and target audiences.
• -Develop innovative strategies to maximize reach and engagement.

2. Influencer Identification & Partnerships:

• -Identify and onboard influencers, content creators, and brand ambassadors across relevant social media platforms.
• -Build and nurture long-term relationships with influencers to ensure consistent brand representation.

3. Content Development & Coordination:

• -Collaborate with influencers and internal teams to create high-quality, engaging, and brand- aligned content.
• -Ensure timely and impactful delivery of influencer-driven campaigns.

4. Performance Tracking & Optimization:

• -Monitor and analyze campaign performance metrics, including engagement, reach, ROI, and brand sentiment.
• -Optimize campaigns based on insights and trends for continuous improvement.

5. Budget Management:

• -Plan and manage the influencer marketing budget effectively, ensuring optimal utilization and ROI.

6. Trend Analysis:

• -Stay updated on industry trends, emerging platforms, and influencer marketing best practices. Provide recommendations to maintain a competitive edge.

Key Skills:

• Sales-Driven: Results-focused with a strong ability to meet and exceed campaign objectives.
• Outgoing and Extroverted: Enjoys networking, building relationships, confidently engaging with influencers and Creative thinker with a passion for storytelling and branding.
• Trend-Oriented: Proactively identifies and acts on new trends, Social media platforms (Instagram, YouTube, TikTok, etc.) and influencer ecosystems.
• Proactive with Digital Media: Actively seeks collaborations and stays hands-on with outreach tools and campaign analytics tools and platforms.
• Fluent in English and Hindi: Strong communication skills to engage with diverse influencers and teams effectively.

Qualifications:

Experience: 2+ years of experience in influencer marketing, social media, or digital marketing.

Education: Bachelors degree in Marketing, Communications, or a related field.

Feel free to reach at riddhi.shitole@imagicaaworld.com mrunali.khairnar@imagicaaworld.com