Influencer Marketing Specialist
HealthKart
2 - 5 years
Gurugram
Posted: 10/03/2026
Getting a referral is 5x more effective than applying directly
Job Description
Roles & Responsibilities
- Develop & execute end-to-end influencer marketing strategy for India's leading collagen brand HK Vitals
- Identify & onboard relevant influencers monthly (A+, A, B, Micro)
- Conduct competitive benchmarking to maximize share of voice
- Review & optimize influencer partnerships based on engagement & traffic metrics
- Create scripts, content briefs & campaign ideas
- Plan & execute campaigns across Nutrition, Wellness, Lifestyle & Fitness categories
- Coordinate with influencers, agencies & vendors for timely execution
- Track campaign performance & maintain detailed reports/repository
- Monitor weekly targets & drive measurable improvements
- Stay updated with digital media trends & collaborate with cross-functional teams
Requirements
- 13 years of influencer marketing experience (agency background preferred)
- Skincare/wellness brand experience is a plus
- Strong negotiation skills to ensure maximum ROI
- Experience across YouTube & Instagram platforms
- Creative, analytical & results-oriented mindset
- Strong ownership & proactive approach
- Proficient in MS Word, Excel (advanced), Outlook & PowerPoint
- Excellent communication skills
- Bachelors/PG in Marketing or relevant experience
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