Roles & Responsibilities Executive, Influencer Marketing

Identify, onboard, and manage influencers across platforms such as Instagram, YouTube, and emerging creator platforms , aligned with brand objectives
Build and maintain strong relationships with nano, micro, and macro influencers to drive awareness, engagement, and conversions
Plan and execute influencer campaigns for product launches, seasonal pushes, and ongoing brand initiatives
Coordinate with influencers on content briefs, timelines, deliverables, and approvals to ensure brand and compliance alignment
Track influencer performance using key metrics such as reach, engagement, CTR, conversions, and ROI
Work closely with brand, content, performance marketing, and design teams to ensure integrated campaign execution
Negotiate commercials, manage contracts, payouts, and invoices in coordination with finance and legal teams
Stay updated on creator trends, platform updates, and competitor influencer strategies
Manage influencer databases, campaign trackers, and reporting dashboards
Ensure all influencer content adheres to brand guidelines, disclosure norms, and platform policies

Influencer Marketing