Key Responsibilities:

Influencer Strategy & Selection :
Identify, research, and vet potential influencers across platforms, aligning with brand goals and audience segments.
Partnership Development & Negotiation :
Lead influencer outreach, build partnerships, negotiate contracts, and finalize deliverables to ensure mutually beneficial collaborations.
Campaign Execution & Management :
Oversee and ensure smooth execution of influencer campaignsfrom onboarding to content delivery and post-campaign analysis.
Relationship Management :
Develop and maintain long-term relationships with influencers and creator networks to foster trust and loyalty.
Performance Monitoring & Analytics :
Track and monitor live campaigns, ensuring deliverables are met and performance metrics are in line with KPIs. Compile reports, engagement data, and campaign insights.
Cross-functional Collaboration :
Work closely with creative, brand, and strategy teams to align influencer content with overall marketing objectives.
Industry & Trend Analysis :
Stay up to date with platform updates, creator trends, and emerging opportunities to keep campaigns fresh and culturally relevant.
Reporting & Presentations :
Prepare campaign reports, presentations, and case studies that showcase campaign impact and learnings.

Qualifications & Requirements:

5+ years of experience in influencer marketing or digital partnerships, preferably in a fast-paced media or agency environment.
Proven ability to lead influencer campaigns from ideation to execution.
Strong negotiation skills and experience in influencer contract management.
Excellent communication and relationship-building abilities.
Data-driven mindset with a strong grasp of influencer marketing metrics and tools.
Passionate about content, social platforms, and digital culture.

Influencer Marketing