Influencer Marketing Manager

Lead Influencer Operations

Role Objective

Manage and scale the brands influencer ecosystem by ensuring high-quality content output, strong creator relationships, and consistent publishing momentum across platforms.

This role focuses on maintaining content standards, supporting creators in performance improvement, and building a reliable influencer pipeline.

What Youll Own

1. Influencer Portfolio Management

• Manage 150250 influencers with structured tracking systems
• Own performance dashboards (views, hook rate, sentiment, saves)
• Identify drop-offs and escalate underperformance

2. Content & Trend Intelligence

• Daily scanning of Instagram, YouTube, Reddit for trend signals
• Create weekly trend briefs for influencer cohorts
• Spot emerging hook formats before saturation

3. Quality Control & Brand Compliance

• Ensure alignment with brand tonality and claim guidelines
• Audit influencer content for:
• Medical claim risk
• Script fatigue
• Over-repetition
• Poor framing / low engagement hooks

4. Automation & Process Scaling

• Work with ops to:
• Standardize onboarding flows
• Build automation triggers
• Create content approval systems
• Reduce human error in tracking

Who This Role Is For

• 46 years of experience in influencer marketing/creator management
• Strong communication skills
• Detail-oriented and structured
• Comfortable managing multiple creators simultaneously
• Data-aware and performance-focused

You should be someone who:

• Can give clear feedback without damaging relationships
• Understands how content performs on Instagram & YouTube
• Moves fast but thinks long-term