Influencer Marketing Manager

New Ways is an international distributor of premium lifestyle and consumer accessory brands, managing a fast growing portfolio that includes globally recognised names such as G-Rollz. Through G-Rollz, we collaborate with cultural icons including Banksy, Hello Kitty, and Jimi Hendrix, delivering one of the most creative and brand rich product lines in the industry. With a strong global distribution network and operations based in Amsterdam and a growing office in Noida SEZ, New Ways supports brand growth across multiple regions, connecting innovative products with retailers and consumers worldwide while focusing on long term partnerships, consistent quality, and expanding the reach of standout brands in the lifestyle and accessories space.

We are looking for a strategic and creative Influencer Marketing Manager to develop and manage collaborations with influencers and content creators. In this role, you will identify suitable partners, build strong relationships, and oversee campaigns that increase brand awareness and engagement.

You will work closely with the marketing and content teams to ensure influencer campaigns align with overall marketing goals.

Key Responsibilities

• Identify and research influencers and creators who align with the brand
• Build and maintain strong relationships with influencers and agencies
• Plan and manage influencer marketing campaigns from start to finish
• Negotiate partnerships, contracts, and collaboration terms
• Coordinate campaign deliverables and ensure deadlines are met
• Track campaign performance and analyse results
• Monitor industry trends and identify new influencer opportunities
• Collaborate with the marketing and social media teams on campaign strategies

Requirements

• Experience managing influencer marketing campaigns
• Strong communication and relationship management skills
• Understanding of social media platforms such as Instagram, TikTok, and YouTube
• Ability to analyse campaign performance and engagement metrics
• Organised and able to manage multiple collaborations simultaneously
• Good negotiation and project management skills