Influencer Marketing Manager

CTC: 812 LPA

Location: Saki Naka

Company: Flo Mattress

Role Overview :

Flo Mattress is hiring an Influencer Marketing Manager with a strong grip on South Indian culture, virality triggers, and regional trend cycles. The role is centered on influencer management, content direction, and scripting, backed by a performance-first mindset.

Key Responsibilities :

Influencer Strategy & execution:

• Own influencer acquisition and management across Karnataka, Telangana, Andhra Pradesh, TamilNadu, and Kerala.
• Identify creators with authentic cultural relevance and strong potential for virality.
• Negotiate deliverables and pricing with a focus on ROI and cost efficiency.
• Run campaigns end-to-end: briefing, coordination, deliverables, timelines, and performance review.
• Maintain a structured creator pipeline backed by data and trend insights.

Content , Scripting & Cultural Alignment :

• Write culturally contextual scripts suited to South-Indian humor, lifestyle, and communication style.
• Adapt messaging to match regional nuances without losing brand consistency.
• Review creator concepts, scripts, cuts, and final outputs for clarity and quality.
• Collaborate with internal creative teams to build scalable content assets.

Virality ,Trends & Analysis

• Track cultural moments, regional virality patterns, meme cycles, and platform-specific trends.
• Translate trend insights into creator briefs, content angles, and campaign hooks.
• Map key regional communities and creator categories to spot emerging opportunities.
• Build a regular insights loop for the brand and performance teams.

Performance & Reporting:

• Track performance metrics (CPM, CPV, CTR, CAC, ROI) across all influencer spends.
• Build weekly and monthly dashboards with clear insights and recommendations.
• Maintain a data-led repository of creators, pricing, performance history, and benchmarks.
• Run A/B tests on scripts, creators, formats, and content styles.

Cross-Functional Collaboration:

• Work with brand, performance, and product teams to align content and messaging.
• Integrate regional consumer insights into scripts and briefs.
• Ensure all creator content adheres to brand guidelines, compliance rules, and deadlines.

Required Skills :

• 46+ years of experience in influencer marketing or creator management (D2C preferred).
• Deep understanding of South-Indian cultural cues, trends, and creator ecosystems.
• Strong scriptwriting and content ideation capability.
• Skilled negotiator with strong communication and analytical skills.
• Ability to manage high-volume creator operations with discipline and structure.

Language Requirement (Mandatory) :

Candidate must be fluent in minimum 2 of the following languages:

• Kannada
• Telugu
• Tamil
• Malayalam

(Fluency will be evaluated as part of the hiring process.)