Influencer Marketing Manager -ET AI Academy (2-4 years experience)| Noida

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As Indias largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About the Business Unit

EconomicTimes.com is Indias leading destination for students, business owners, mid and senior management professionals, academics, thinkers, and polity alike. Economictimes.com's reach among small enterprises, professionals, and the business community is unprecedented - 80% of time spent on business news in India is on ET. Over 50 million monthly unique users on the platform, 13+ million audiences on social handles and several million newsletter subscribers. ET shapes India Incs views and opinions. EconomicTimes.com is from the brand stable of Times Internet, Indias largest digital products company - seven of the ten netizens in India consume one or more of Times Internet products. Our products inform, entertain and enable 500 Mn+ internet users every month. Our product suite of over 35 brands includes EconomicTimes.com, ETMoney, and TimesofIndia.in, Eight regional news destinations, TechGig, Gaana, and MX Player, among others.

ET AI Academy is being built by The Economic Times as a large-scale, practitioner-driven AI learning ecosystem for developers, technologists, and product leaders.Our ambition is to become Indias most trusted platform for applied AI educationwhere professionals learn whats working in AI right now, not just whats theoretically possible. India faces a clear AI readiness gap. While most leaders recognise AIs impact, few feel prepared to implement it. ET AI Academy exists to close that gap by focusing on hands-on tools, real workflows, and immediate application, backed by the credibility and reach of the Economic Times brand.

About the Role

This is a key role in driving course and workshop sales through influencer-led partnerships for ET AI Academy. The role is focused on identifying, onboarding, and managing influencers who can effectively promote and sell learning programs to relevant professional audiences.This includes building strong influencer relationships, co-creating sales-oriented content and campaigns, tracking performance and conversions, and managing performance-linked budgets to achieve registration and revenue targets.

Work Responsibilities

• Stay updated on online education industry trends and influencer marketing best practices to refine strategies continuously.
• Trend spotting and innovation - Stay ahead of industry trends, emerging influencer marketing tools, and platform algorithm changes
• Continuously track emerging AI tools with a strong bias toward hands-on testing and practical, real-world application
• Identifying and onboarding relevant influencers and creators across business, technology, and professional education categories
• Working with influencers to create conversion-oriented content (posts, videos, lives, webinars, emailers, community drops)
• Tracking and analysing leads, registrations, conversions, and ROI
• Managing influencer budgets and payouts aligned to measurable sales performance (diff revenue models and optimize it - CPL, CPC, revenue-share, and affiliate models)
• Achieve sales targets and contribute to the overall growth of the Masterclasses

Skills, Experience & Expertise

• 2-4 years of experience in partnerships with a strong network of influencers (content & education space in AI, Tech domain), influencer marketing agency, influencer marketing role etc.
• Proven track record of meeting and exceeding sales targets.
• Excellent communication and negotiation skills with the ability to build lasting relationships.
• Strong understanding of applied AI concepts, tools, and real-world use cases (LLMs, automation, analytics, copilots, etc.), with the ability to translate technical ideas for non-technical audiences.

Eligibility

• Bachelors degree in any field as long as you love social media and have a deep interest in working on influencer marketing