Influencer Marketing Manager

Roles and Responsibilities:

• Develop and execute influencer marketing campaigns that align with brand and client objectives.
• Identify, segment, and onboard influencers based on niche, audience demographics, and engagement metrics.
• Build and maintain strong relationships with influencers for ongoing collaborations.
• Craft clear, compelling, and personalized outreach messages to influencers for each campaign.
• Manage end-to-end influencer communications, including follow-ups and query resolution.
• Negotiate deliverables and pricing to optimize ROI within the allocated campaign budget.
• Maintain and regularly update the Influencer Management Sheet with complete influencer data.
• Track and ensure timely delivery of influencer content (posts, stories, reels, videos).
• Collaborate with internal teams to align influencer strategies with overall marketing plans.
• Analyze campaign performance and prepare reports with actionable insights.

Desired Candidate Profile:

• Passionate about influencer marketing and digital trends.
• Strong organizational and relationship-building skills.
• Ability to communicate effectively and negotiate with influencers.
• Comfortable managing multiple campaigns with tight timelines.
• Attention to detail with a proactive and result-oriented mindset.

Required Experience, Skills, and Qualifications:

• Bachelors degree in Marketing, Communications, or a related field.
• 3+ years of experience in influencer marketing or a similar role.
• Familiarity with social media platforms, influencer databases, and Excel-based reporting.
• Strong written and verbal communication skills.
• Experience working with paid and barter collaborations preferred.