Influencer Marketing Manager

seeking a highly capable Senior Influencer Marketing Manager to lead all creator-driven initiatives and build a strong UGC ecosystem.

In addition to influencer leadership, the role includes responsibilities as a Creative Strategist crafting concepts, content directions, and campaign ideas that elevate Basils brand presence.

Influencer Marketing:

• Develop and execute Basils end-to-end influencer marketing strategy across micro, nano, and mid-tier creators.
• Lead the full influencer lifecycle: discovery, outreach, negotiation, onboarding, and retained partnerships.
• Manage monthly influencer programs including seeding, barter, and selective paid campaigns.
• Build a consistent pipeline of UGC for ads, website assets, and brand storytelling.
• Oversee content briefs, timelines, reviews, and quality control.
• Maintain influencer databases, campaign trackers, and performance dashboards.
• Track and analyze campaign KPIs reach, engagement, conversions, ROIand present insights to founders.
• Strengthen creator relationships and foster a long-term creator community around the brand.

• Develop creative concepts and campaign ideas optimized for nano/micro/small creators.
• Identify content and platform trends and convert them into relevant brand-first concepts.
• Guide creators with strong briefs, inspiration references, and direction for storytelling.
• Review UGC for brand consistency, visual language, clarity, and message effectiveness.
• Work closely with the founders and internal teams to shape creative campaigns for ads, launches, and brand communication.
• Use performance insights to refine creative directions and build new UGC formats.