Influencer Marketing Manager

Location: Bengaluru, onsite

We are looking for a Growth Marketing Manager who specializes in user-generated content (UGC), influencer marketing, and short-form video content to accelerate brand awareness and customer acquisition.

As the Senior Growth Associate, you will develop and execute growth strategies centered around authentic UGC and influencer-driven short-form content (TikTok, Reels, YouTube Shorts, etc.). You will lead content ideation, influencer collaborations, and campaign execution to drive engagement, brand loyalty, and conversion.

Key Responsibilities

• Developing and implementing growth marketing strategies focused on UGC and influencer marketing content.
• Collaborating with influencers, creators, and community members to generate authentic user-generated content.
• Leading short-form content creation initiatives, including TikTok, Instagram Reels, and YouTube Shorts, etc.
• Managing influencer relationships and campaigns from ideation through execution and analysis.
• Coordinating with creative and social teams to ensure brand consistency and impactful storytelling.
• Analyzing content performance metrics and optimize campaigns for maximum growth and ROI.
• Identifying emerging content trends and platform features to keep the brand ahead of the curve
• Building and engaging communities through consistent interaction, comments, and responses.
• Tracking and analyzing social media growth (followers, engagement, reach) and sharing insights for improvement.

Requirements

• 3 to 5 years of experience managing social media for brands, preferably from mobile application based companies (consumer tech, fintech, entertainment, gaming, etc.).
• Proven expertise in creating short form content in collaboration with influencers, UGC content creators
• Creative mindset with the ability to spot and adapt trends quickly
• Basic knowledge of design and editing tools (Canva, Premiere Pro, Photoshop, or ability to coordinate with creative teams).
• Strong communication and storytelling skills.
• Track record of building communities and increasing engagement organically.
• If you are a content creator yourself, it is a plus.