Influencer Marketing Manager

JD FOR INFLUENCER MARKETING EXECUTIVE

About ADSTA

At ADSTA, we help fashion, lifestyle, and retail brands scale their visibility and revenue through strategic influencer marketing, Meta ads, Google ads and high-performance social media campaigns.

Weve powered footfall-driving campaigns for Indias top exhibitions and fashion events.

Key Responsibilities

Identify, shortlist, and onboard relevant influencers across Instagram, YouTube, and other platforms

Plan and execute influencer campaigns as per marketing objectives and timelines

Coordinate with influencers for content briefs, deliverables, posting schedules, and approvals

Negotiate commercials and manage influencer contracts and payouts

Track campaign performance (reach, engagement, conversions, etc.)

Maintain influencer databases and campaign trackers

Coordinate with internal teams (creative, performance, client servicing)

Ensure brand guidelines and campaign messaging are followed correctly

Handle influencer follow-ups, reporting, and post-campaign analysis

Requirements & Skills

13 years of experience in Influencer Marketing

Strong understanding of social media platforms & influencer ecosystem

Good communication and negotiation skills

Ability to manage multiple campaigns simultaneously

Experience with campaign reporting and performance metrics

Well-organized, detail-oriented, and deadline-driven

Comfortable working in a fast-paced agency environment

Good to Have

Experience working with events, lifestyle, fashion, or entertainment brands

Existing influencer network

Basic understanding of paid collaborations and performance marketing

Familiarity with tools like influencer platforms, Excel/Sheets, CRM