Influencer Marketing Lead

Job Overview:

We are looking for a high-energy Influencer Marketing Lead to build and scale Wiingys creator-led growth engine. We arent looking for traditional "brand awareness" PR; we need an architect who can build a high-volume UGC flywheel and a sustainable Global Ambassador Program .

Your goal is to turn authentic student and parent voices into our most powerful acquisition channel.

You will be responsible for sourcing, onboarding, and managing a massive network of creators in the US market to drive predictable, measurable growth.

The role is focussed on US Market

Location: HSR Layout, Bengaluru, Onsite (6 days a week)

What you will do:

1. Ambassador Program Architecture

• Design and execute an "always-on" Global Ambassador Program specifically for the US market.
• Build scalable systems to manage 50-100 active creator relationships simultaneously without losing content quality.
• Create tiered incentive structures that reward performance, retention, and high-quality storytelling.

2. Sourcing & Talent Scouting

• Act as a talent scout to identify rising creators in the US across niches like education, parenting, student productivity, and life hacks.
• Manage high-volume outreach and negotiations to ensure a consistent pipeline of new creators joining the Wiingy ecosystem every week.

3. Content Strategy & UGC Direction

• Develop "hook-heavy" briefs that guide creators to produce high-converting UGC for TikTok, Instagram Reels, and YouTube Shorts.
• Ensure all content demonstrates real Wiingy use cases-tutor sessions, platform ease-of-use, and learning outcomes.
• Bridge the gap between "creator authenticity" and "brand guidelines" to ensure every video resonates and converts.

4. Growth & Performance Analytics

• Track the "north star" metrics: sign-ups, demo bookings, and CAC (Customer Acquisition Cost) per creator.
• Use data to identify winning content hooks and double down on high-performing creator personas.
• Work with the paid marketing team to "whitelist" and scale the best-performing UGC as paid social ads.

5. End-to-End Execution

• Own the entire creator lifecycle: from the first cold DM/email to contract signing, product onboarding, content review, and final payout.

What you should have:

• 13 years of experience in influencer marketing, specifically focused on UGC or performance-driven campaigns.
• US Market Native-Level Understanding: You are "chronically online" and understand US social trends, slang, and what makes a video go viral.
• Execution Orientation: You have a high bias for action and can handle the "grind" of high-volume outreach and coordination.
• Data-First Mindset: You care more about conversion rates and UTM tracking than "likes" and "aesthetic" feeds.
• Exceptional Communicator: You can write persuasive outreach copy and build rapport with creators across time zones.

Please include a portfolio/proof of your relevant work in your application.

What We Offer:

Wiingy is a Linkedin Top Startup 2024.

• Hands-on experience in a rapidly growing ed-tech company with a global impact.
• Mentorship from experienced professionals in products, growth and tech
• Opportunity to work on meaningful projects and make a real impact

About Wiingy:

Founded in 2021, Wiingy is a tutoring marketplace connecting students with expert-vetted private tutors across 350+ subjects in 180 countries. With a network of over 5,000 tutors, Wiingy offers personalized 1-on-1 lessons to help students achieve their learning goals.

More than 20,000 students globally have used Wiingy to find tutors for academic support, coding, homework help, language learning, music, AI skills development, and more.