Influencer Marketing Executive

Influencer Marketing Executive

Location: Pune (On-site)

Experience: 12 years

At FirstLight, we build authentic communities between brands and creators. Our work is rooted in strategy, insight, and deep human relationships, and were looking for someone who genuinely loves working with people to join us.

Were hiring an Influencer Marketing Executive to become a core part of our Pune team, someone enthusiastic, empathetic, highly organised, and naturally great at building trust.

If youre a people person who enjoys juggling conversations, nurturing creators, and being the bridge between creators and brands, this role could be a perfect fit.

Role Description

This is a full-time, on-site role based in Pune.

As an Influencer Marketing Executive, youll be responsible for executing influencer campaigns for brands from creator identification and outreach to coordination, deliverables management, and reporting. Youll work closely with strategy, creators, and brand teams to ensure campaigns are delivered smoothly, on time, and aligned with objectives.

This is a fast-paced, detail-heavy role requiring strong coordination skills, proactive communication, and the ability to manage multiple campaigns simultaneously.

Key Responsibilities

• Execute influencer marketing campaigns end-to-end
• Identify and shortlist relevant creators based on brand objectives and campaign strategy
• Manage creator outreach, negotiations, and onboarding
• Coordinate deliverables, timelines, content approvals, and posting schedules
• Ensure clear communication between brand teams and creators
• Track campaign performance and assist in reporting & insights documentation
• Maintain influencer databases and campaign trackers
• Support campaign ideation and execution planning alongside the strategy team

What Were Looking For

• Excellent communication and interpersonal skills
• Strong organisational and multitasking abilities
• Naturally personable, enthusiastic, and empathetic
• Comfortable handling multiple conversations and stakeholders at once
• Ability to work independently while being a strong team player
• Bachelors degree in Marketing, Business, Communications, or a related field (preferred)
• Prior exposure to influencer marketing, talent management, or social media is a plus but not mandatory

Why Join FirstLight?

• Build Something Meaningful - You wont just manage creators, youll help build careers and communities with intention and care.
• A Culture That Values Insight & People - We dont believe in shallow marketing or transactional relationships. Everything we do is rooted in trust, strategy, and long-term thinking.
• Work With Exciting Creators & Brands - From some of Indias most loved creators to national FMCG and lifestyle brands, youll be part of work that genuinely moves the needle.
• Learn & Grow - Youll be mentored by senior brand strategists and leaders, giving you a strong foundation in both people management and brand thinking.
• A Supportive, Young Team - Work with a passionate, collaborative team that values warmth, curiosity, and growing together.