Influencer Marketing Executive

Job Title: Influencer Marketing Executive

Job Summary:

We are looking for a dynamic and creative Influencer Marketing Executive to develop and execute influencer marketing strategies that enhance brand visibility, engagement, and sales. The candidate will be responsible for identifying relevant influencers, managing collaborations, and analyzing campaign performance.

Key Responsibilities:

• Identify, research, and onboard relevant influencers across platforms such as Instagram, YouTube, and LinkedIn.
• Develop and execute influencer marketing campaigns aligned with brand objectives.
• Build and maintain strong relationships with influencers and agencies.
• Negotiate contracts, deliverables, and commercials with influencers.
• Coordinate campaign timelines, content approvals, and postings.
• Track campaign performance and prepare reports on reach, engagement, and ROI.
• Ensure brand guidelines are followed in all influencer content.
• Stay updated with industry trends and emerging influencers.

Required Skills & Qualifications:

• Bachelors degree in Marketing, Business Administration, Communications, or related field.
• 12 years of experience in influencer marketing, digital marketing, or social media management.
• Strong communication and negotiation skills.
• Knowledge of social media platforms and influencer trends.
• Basic understanding of analytics tools and campaign tracking.
• Creative thinking and ability to manage multiple campaigns simultaneously.

Preferred Skills:

• Experience working with influencer marketing tools or CRM software.
• Strong networking ability.
• Data-driven mindset with analytical skills.