Influencer Marketing Coordinator

Company Description

About L&H

L&H is a new age full-suite brand strategy & creative services agency that specialises in always-on channels like social media and O2O communication. We are Delhi / Bombay based with clients pan India and few in the USA. With clients like Mattel (UNO &Barbie), Ferns N Petals, Cars 24, Shaadi.com, Hyatt Hotels and the coolest D2C brands, we are excited about building Influencer Marketing as a service offering.

Role Description

This is a contractual position in full-time capacity. It is a hybrid role for an Influencer Marketing Coordinator, based in New Delhi with partial work-from-home flexibility.

This is a fresher role with full-time interns to first full-time jobbers

KRAs & Responsibilities:

• Campaign management
• Sourcing relevant influencer profiles, costs and metrics
• Coordinating with bigger influencer marketing agencies
• Prepping campaign brief deck with brand guidelines in collaboration with creative team
• Coordinating with client on shipping products, locking brief, cost approvals
• End-to-end briefing, sourcing influencer assets (reels, photos), managing go-live dates
• Final campaign reporting

Influencer databank development

• Sourcing new and established influencer profiles, fostering professional relationships with influencers, and monitoring partnerships.
• Identifying emerging influencers and negotiating best costs
• Developing company influencer databank across industries (fashion, beauty, F&B, events, gaming, cars, finance) and segments (kids, moms, genz, gen alpha etc)

Apply only if:

• You can handle the always-on world of Influencer marketing campaigns (imaging coordinating with 30 influencers on a campaign!)
• You have an eye for details, don't miss any micro pieces of information and are through with your work organisation and task lists

NOTE: Screening mandatory

How you will benefit

• You will work with some of the best client names in the industry and build a stellar portfolio
• You will learn not just to execute and ops work, but also how to think strategy on influencer marketing campaigns - how to drive cross-sectional KPIs in a single campaign and layer budgets

Qualifications

• Experience with influencer marketing, partnership coordination, and relationship management
• Strong skills in digital marketing, social media management, and content creation
• Ability to analyze performance metrics and execute data-driven decisions
• Proficiency in written and verbal communication with excellent organizational skills
• Knowledge of D2C and startup ecosystems is a plus
• Bachelors degree in Marketing, Communications, or a related field
• A proactive attitude, ability to work in a hybrid environment, and a passion for marketing trends and strategies