Influence Team
Publicis Groupe
2 - 5 years
Mumbai
Posted: 26/02/2026
Job Description
Influencer Marketing / Creator Partnerships Senior Leadership Roles.
We are building a senior team across Strategy, Client Partnerships, Creative & Influencer Strategy, and Talent/Creator Partnerships within a growing Influencer and Creator Marketing practice.
These roles will work closely with senior clients, agency leadership, and cross-functional teams to shape how brands use creators, content, and culture to drive measurable business outcomes.
Role Scope
This team operates at the intersection of:
- Brand and content strategy
- Creator and influencer ecosystems
- Client partnerships and commercial growth
- Campaign design and execution
- Data-led performance and measurement
We combine strategic thinking, creative judgment, and commercial understanding to deliver high-impact influencer programs and long-term client partnerships.
Key Responsibilities (broadly mentioned)
Strategic Leadership
- Shape influencer and creator strategies aligned to brand and business objectives
- Translate briefs into structured, insight-led approaches and frameworks
- Define the role of creators across the consumer journey
Client & Partnership Leadership
- Build and manage senior relationships with marketing and brand stakeholders
- Lead strategic conversations, reviews, and presentations
- Identify opportunities to expand scope and deepen partnerships
Creative & Campaign Thinking
- Drive culturally relevant, platform-first campaign ideas
- Work closely with creative, media, and content teams to deliver integrated solutions
- Ensure consistency and quality of strategic and creative output
Growth & Commercial Thinking
- Contribute to pitches, proposals, and new business initiatives
- Balance creative ambition with commercial viability and delivery realities
Creator & Ecosystem Development
- Work with creator networks, platforms, and talent partners
- Bring strong knowledge of emerging formats, platforms, and cultural trends
Measurement & Learning
- Define success metrics and interpret performance data
- Translate campaign outcomes into actionable insights and future planning
Were looking to bring in team members who want to help shape and build this practice together as it grows.
Thank you.
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