Infleuncer Account Manager

Role Overview

The Account Management Lead will lead strategic client relationships and large-scale influencer programs , acting as the bridge between client business objectives, creator strategy, and execution teams . This role demands strong leadership, commercial acumen, and deep understanding of the influencer ecosystem across platforms.

You will be responsible for owning accounts end-to-end , driving growth, mentoring teams, and ensuring high-impact, culturally relevant influencer work.

Key Responsibilities

Client Leadership & Strategy

• Own senior-level relationships with brand stakeholders (Marketing Heads, CMOs, Brand Managers)
• Translate business goals into clear influencer strategies and measurable outcomes
• Lead annual planning, campaign roadmaps, and long-term influencer partnerships
• Act as a trusted advisor on creator trends, platform shifts, and cultural moments

Influencer & Campaign Excellence

• Oversee creator selection, campaign narratives, and content quality
• Ensure alignment between brand tonality, creator voice, and platform best practices
• Guide teams on regional, vernacular, and Gen Z creator strategies
• Review and elevate campaign ideas, scripts, and execution plans

Team Leadership & Operations

• Lead Account Managers, Senior Account Executives, and Influencer Managers
• Set clear processes for planning, execution, reporting, and feedback loops
• Mentor teams on client management, negotiation, and influencer handling
• Ensure timelines, budgets, and deliverables are met consistently

Commercial & Growth Responsibility

• Own account profitability, scope management, and commercials
• Identify upsell and cross-sell opportunities (new platforms, IPs, long-term contracts)
• Support new business pitches, proposals, and capability presentations
• Drive retainer renewals and expansion of existing accounts

Reporting & Measurement

• Ensure strong reporting frameworks covering reach, engagement, saves, shares, CPA, etc.
• Translate campaign data into clear insights and next-step recommendations
• Present post-campaign reports and learnings to senior clients

Required Skills & Experience

Must-Have

• Proven experience in Influencer Marketing / Creator Economy
• Strong understanding of Instagram, YouTube, Snapchat, Shorts, emerging platforms
• Experience handling large budgets and multiple stakeholders
• Excellent communication, presentation, and negotiation skills
• Ability to manage pressure, ambiguity, and fast-moving campaigns

Good-to-Have

• Experience with regional or vernacular influencer ecosystems
• Exposure to performance-led influencer campaigns (CPA, CPL, affiliate)
• Experience building IPs, long-term creator programs, or communities
• Understanding of legal, contracts, and influencer compliance