Industrial Designer(Lunchbox, waterbottle, bags)

We are looking for a creative and detail-oriented Industrial Designer (both hard goods and soft goods) for Basil - from lunchboxes and water bottles to backpacks and bags. This is a hands-on role where youll shape functional, delightful, and manufacturable products that kids love and parents trust.

Youll work at the intersection of form, function, and brand storytelling , collaborating closely with product, sourcing, and marketing teams to bring innovative ideas to life.

Design & Concept Development

• Lead end-to-end design of products across hardgoods (metal/plastic lunchboxes, water bottles) and softgoods (backpacks, bags, pouches, etc.)
• Generate creative concepts, sketches, CAD models, and prototypes aligned with Basils playful yet premium brand language
• Develop moodboards, CMF (Color, Material, Finish) specifications, and functional features for each product line
• Solve for ergonomics, usability, durability, and manufacturability while keeping cost targets in mind

Collaboration & Execution

• Work closely with sourcing and manufacturing partners to ensure designs are production-ready
• Support in creating technical drawings, BOMs, and detailed spec sheets for vendors
• Participate in material selection, sample reviews, and quality improvement iterations
• Coordinate with marketing and creative teams to ensure design intent carries through to storytelling and packaging

Innovation & Trends

• Stay up to date with global trends in lifestyle, kids products, materials, and sustainability
• Bring fresh ideas for functionality, sustainability, and differentiated design
• Research user behavior and gather insights through customer feedback and testing

Key Requirements:

• 36 years of experience in industrial/product design, with exposure to both hardgoods and softgoods
• Bachelors or Masters degree in Industrial Design or a related field
• Strong portfolio demonstrating work in consumer products, preferably lifestyle, D2C, or kids categories
• Proficiency in design software: SolidWorks, Rhino, KeyShot, Illustrator, Photoshop (or equivalents)
• Understanding of manufacturing processes: injection molding, metal fabrication, textiles, sewing, etc.
• Excellent sense of form, proportion, color, and material finishes
• Strong communication and teamwork skills