IN_Senior Associate_Maketing Ops Analyst_Data & Analytics_Advisory_Bangalore

Line of Service

Industry/Sector

Specialism

Management Level

Job Description & Summary

*Why PWC

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us.

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations. "

Job Description & Summary: A career within…. A career within Application and Emerging Technology services will provide you with the opportunity to help organisations uncover enterprise insights and drive business results using smarter data analytics. We focus on a collection of organisational technology capabilities, including business intelligence, data management, and data assurance that help our clients drive innovation, growth, and change within their organisations in order to keep up with the changing nature of customers and technology. We make impactful decisions by mixing mind and machine to leverage data, understand and navigate risk, and help our clients gain a competitive edge. 

Analyst - marketing domain
Location: Noida, Bangalore, Kolkatta
Exp: 3-5
Timing: 4pm-1 am

Job Summary:We are seeking a detail-oriented and analytical Marketing Operations Analyst to join our dynamic marketing team. The ideal candidate will have a strong background in outreach, marketing operations, campaign operations, email marketing, and lead management. This role will be crucial in optimizing our marketing processes, analyzing campaign performance, and driving lead generation efforts.

Responsibilities:

• Outreach Strategy: Develop and implement outreach strategies to enhance brand visibility and engagement with target audiences.
• Marketing Operations: Manage and optimize marketing systems and tools, ensuring seamless integration across platforms.
• Campaign Operations: Plan, execute, and analyze multi-channel marketing campaigns to drive customer acquisition and retention.
• Email Marketing: Design, implement, and optimize email marketing campaigns, including A/B testing, segmentation, and performance analysis.
• Lead Management: Oversee the lead management process, including lead scoring, nurturing, and tracking to ensure conversion goals are met.
• Data Analysis: Analyze marketing data to measure campaign effectiveness and provide actionable insights for continuous improvement.
• Collaboration: Work closely with cross-functional teams, including sales, product, and creative, to align marketing efforts with business objectives.
• Reporting: Create and maintain regular reports on marketing performance metrics and KPIs.

Mandatory Skill Set:

• Proven experience in marketing operations, campaign management, and lead management.
• Proficiency in email marketing platforms (e.g., HubSpot, Marketo, Mailchimp) and marketing automation tools.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Familiarity with CRM systems (e.g., Salesforce) and lead tracking methodologies.
• Excellent project management skills, with the ability to m
• Manage multiple projects simultaneously.
• Strong written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.

Mandatory skill sets:

Marketing Ops, Sales Ops

Preferred skill sets:

Marketing Ops, Sales Ops

Years of experience required:

4 - 8

Education qualification:

B.Tech / M.Tech / MBA / MCA

Education (if blank, degree and/or field of study not specified)

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Available for Work Visa Sponsorship?

Government Clearance Required?

Job Posting End Date