IN_Senior Associate_Digital Marketing_FS Tech_Advisory _Mumbai

Line of Service

Industry/Sector

Specialism

Management Level

Job Description & Summary

*Why PWC

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes for our clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences for each other. Learn more about us.

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations. "

Responsibilities:

o Client Engagement and Strategy Development: Collaborate with clients to understand their business objectives and marketing challenges. Design and develop comprehensive digital marketing strategies that align with client goals.

o Digital Marketing and SEO/SEM: Lead the planning and execution of digital marketing initiatives, including SEO, SEM, email marketing, social media, and content marketing. Conduct keyword research, competitive analysis, and optimize campaigns to achieve maximum ROI.

o Customer Acquisition Strategies: Design and implement client-specific customer acquisition strategies to drive growth in key markets. Work with cross-functional teams to develop and execute innovative marketing initiatives.

o Customer Target Identification and Segmentation: Identify target customer segments and develop tailored strategies to effectively reach and engage them. Utilize data analytics and market research to gain insights into customer behaviors and preferences.

o Marketing Spend Analysis: Evaluate and analyze marketing spend to ensure efficient resource allocation and budget optimization. Develop client-specific dashboards and reports to track marketing performance and ROI.

o Campaign Management: Manage, monitor, and optimize multi-channel marketing campaigns for clients. Analyze campaign performance metrics and provide actionable insights and recommendations for improvement.

o Customer journeys: Analyze the existing customer journeys and identify and implement various initiatives for digitization and optimization of existing journeys for enhanced lead conversions and activations

o Strategic Partnerships: Identify and establish strategic partnerships to expand market reach and enhance value propositions.

o Digital initiatives: Lead and identify various digital initiatives to reduce customer acquisition costs and increase efficiency

· Bachelor's degree in Business, Marketing, or a related field; MBA or relevant advanced degree preferred.

· 4+ years of experience within the banking, financial services, or payments domain for digital marketing, SEO/SEM, and campaign management, preferably.

· Proficiency with marketing automation tools, CRM systems, marketing and analytics platforms

· Demonstrated experience in developing and executing successful marketing strategies and campaigns.

· Strong analytical skills with the ability to interpret data and provide actionable insights.

· Excellent communication, presentation, and interpersonal skills.

· Ability to work collaboratively in a fast-paced, client-driven environment.

· Preferred Qualifications: Experience in consulting, specifically within the financial services industry.

Mandatory skill sets:

Digital Marketing

Preferred skill sets:

Digital Marketing

Years of experience required:

4 to 7 years of experience 

Education qualification:

Btech/MBA

Education (if blank, degree and/or field of study not specified)

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Available for Work Visa Sponsorship?

Government Clearance Required?

Job Posting End Date