IM (WhatsApp) Marketing Channel Lead
Hogarth Studios India
9 - 12 years
Gurugram
Posted: 12/02/2026
Getting a referral is 5x more effective than applying directly
Job Description
Role Summary
The IM WhatsApp Marketing Channel Lead owns end-to-end WhatsApp content and campaign delivery, including template creation, deployment coordination, and channel governance across markets. This role ensures scalable, compliant, and high-performing WhatsApp activation as part of the omnichannel ecosystem.
Key Responsibilities
- Develop end-to-end WhatsApp content, templates, and message flows for LOCs.
- Manage WhatsApp deployment, including setup, testing, approvals, and delivery.
- Operate a volume-flexible model, scaling IM content support based on market demand.
- Strengthen omnichannel governance through channel standards, templates, and best practices.
- Collaborate with PMs, Platforms, and Tech teams for seamless activation.
Skills & Experience
- Overall 9-12 Years of experience
- Strong understanding of WhatsApp campaign deployment via Salesforce (SFMC).
- Knowledge of IM channel best practices, compliance, and engagement frameworks.
- Ability to create structured templates and content journeys.
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