Hindi Videos (Digital)

About the job

Role Overview

As the Digital Video Lead - Hindi , you will oversee video content creation, distribution, optimization, and performance across YouTube, Instagram, Facebook, X/Twitter, LinkedIn, OTT platforms, and emerging digital spaces. You will combine editorial strength with data-driven decision-making to deliver high-impact videos that resonate with diverse audiences.

Key Responsibilities

• Leadership & Strategy
• Lead and mentor the digital video team, setting clear KPIs for audience growth, engagement, and monetization.
• Develop and execute a multi-platform video content strategy aligned with editorial and brand goals.
• Identify emerging platforms, formats, and trends to keep Republic Digital at the forefront of digital video innovation.

• Content & Editorial
• Oversee ideation, production, and publishing of videos tailored for each platforms audience and format.
• Ensure strong editorial judgment, relevance, and storytelling quality in all content.
• Plan and coordinate coverage for breaking news, live events, and special projects across platforms.

• Optimization & Growth
• Implement best practices for SEO, metadata, hashtags, tagging, and audience targeting across platforms.
• Use analytics and insights to refine content strategies, improve rankings, and increase reach.
• Monitor competitor strategies and industry benchmarks to identify opportunities.

• Compliance & Standards
• Manage copyright compliance, platform policies, and Content ID systems where applicable.
• Maintain brand voice, accuracy, and credibility across all digital video outputs.

Qualifications

• Experience: 1214 years in digital video operations for a news/media organization, with multi-platform expertise.
• Proven track record of scaling audience and achieving performance targets.
• Strong editorial background with innovative content ideas for digital audiences.
• Deep understanding of platform algorithms, formats, and audience behavior.
• Experienced in leading creative and technical teams in a high-pressure environment.

Skills & Competencies

Required:

• Multi-platform SEO & optimization skills
• Social media publishing and scheduling tools
• Video analytics and performance tracking
• Live event coverage and digital-first storytelling
• Team leadership and project management

Preferred:

• Experience with OTT and short-form content formats
• Cross-platform marketing and paid promotion strategies
• Visual branding and thumbnail optimization

What We Offer

• Competitive compensation package
• Excellent career growth opportunities
• Health insurance and benefits
• Energetic, collaborative, and fast-paced newsroom environment