Head – Marketing & Promotions

Role Purpose :: Own and scale the brand, demand generation, and growth engine across digital, physical, and phygital channelsbuilding a trusted, high-recall consumer brand while optimizing CAC and accelerating sustainable growth.

Position :: VP/SVP/EVP

Key Responsibilities

• Define and execute the end-to-end marketing strategy across digital, offline, and experiential channels.
• Source, Lead, Mentor and scale the digital & growth team,
• Own brand positioning, messaging, visual identity, and customer trust narrative.
• Drive customer acquisition, activation, retention, and re-engagement across channels.
• Lead performance marketing, SEO/ASO, content, social, influencer, and CRM programs.
• Design and execute phygital campaigns (on-ground activations, RWAs, events, OOH, retail tie-ups).
• Build and manage strategic marketing partnerships (ecosystem, co-branding, promotions).
• Own marketing analytics, attribution, CAC/LTV optimization, and experimentation.
• Own Marketing budgets and forecasting.
• Collaborate closely with Product, Tech, and Business teams to align growth initiatives.

Success Metrics

• CAC, LTV, conversion rates, retention
• Brand awareness & trust scores
• Growth velocity and marketing ROI

Profile

• 1015+ years in consumer marketing (digital-first, B2C, services/marketplace preferred)
• Strong blend of brand + performance + partnerships
• Data-driven, creative, execution-oriented leader

Academic Qualifications

• Bachelors degree in Marketing, Business Administration, Communications, or Engineering.
• MBA / PGDM in Marketing from a reputed institute is strongly preferred.

Good-to-Have Experience / Exposure

• Experience in consumer marketplaces, on-demand services, or B2C platforms.
• Exposure to phygital marketing, local activations, and community-led growth.
• Hands-on experience with marketing automation, attribution tools, and experimentation frameworks.
• Experience building or scaling a brand from early to growth stage.
• Exposure to partnership-led growth and ecosystem marketing.
• Familiarity with GenAI-enabled marketing (content, creatives, insights) is a plus.