Head Search Engine Optimization

About Us

Established in 2013, Weare among India's largest dealers in colored precious and semi-preciousgemstones like Ruby, Blue Sapphire, Emerald. We boast a vast inventory of 1 Lakh+ products with more than 900,000 HD photographs and videos taken using our unique industry-leading color accurate photography mechanism. WithNational ranking of No.1 in Gemstone&No.12 in Jewellery, we have helped our50,000 clientsin over95+ countriesimprove their lifestyle with the help of gemlaboratory -approvedhealing gemstones.

Each of these efforts have beenrecognized by India's leading gemstone stalwartssuch asGJEPC, IFA, GemPundit has been honored withprestigious titlesin the field ofInnovation, Highest Export, Best eCommerce and Brand Iconfetching us glowing coverage in leading publications likeThe Economic Times, and theTimes of India, as well as magazines likeForbesandCosmopolitan.

Job Title: Head SEO & Organic Growth

Location: Gurgaon

Function: Growth / Marketing / Revenue

Company Website: https://www.gempundit.com/

Role Overview

We are hiring a Head SEO & Organic Growth to own and scale GemPundits organic growth engine, driving high-intent traffic, revenue, and long-term brand authority across India and international markets.

This is a revenue ownership role, not a support marketing function. The role requires a sharp, execution-focused leader who has built SEO as a predictable, scalable revenue channel in e-commerce or high-consideration consumer businesses.

You will operate as a business owner for organic growth, partnering closely with Product, Tech, Content, and Category teams to ensure SEO directly impacts revenue, conversion, and customer trustnot just rankings.

Key Responsibilities

Organic Revenue Ownership & Growth

• Own monthly, quarterly, and annual organic traffic and revenue targets
• Drive growth across category pages, PLPs, PDPs, and content-led funnels
• Improve organic conversion rate (CVR), AOV, and revenue contribution
• Act as the single-point owner for SEO performance and outcomes

SEO Strategy & Execution Excellence

• Own end-to-end SEO strategy across technical SEO, on-page, content, and off-page
• Build scalable keyword & search demand frameworks mapped to business categories
• Lead EEAT-led content strategy for high-consideration purchases
• Stay ahead of algorithm updates and competitive SEO movements

Cross-Functional Collaboration

• Work with Content teams on SEO-first editorial planning and quality benchmarks
• Partner with Performance Marketing to align paid + organic demand capture
• Collaborate with Category & Merchandising teams on prioritization of high-value pages
• Coordinate with Analytics teams on reporting and attribution

Data-Driven Leadership

• Define and track key KPIs including:

Organic sessions & revenue

Keyword visibility & rankings

CVR, AOV, and assisted conversions

Page-level performance & funnel drop-offs

• Build dashboards and establish structured review cadences
• Use data for forecasting, experimentation, and prioritization

Team Leadership & Capability Building

• Build and lead high-performing SEO, content, and agency teams
• Establish clear ownership, accountability, and execution rigor
• Drive continuous capability building across:

Technical SEO

Content quality & EEAT standards

CRO & SEO experimentation

SEO tools and analytics (GSC, GA4, Ahrefs/Semrush)

What We're Looking For

• 612 years of experience in SEO / Organic Growth, with strong e-commerce exposure
• Proven track record of scaling organic revenue, not just traffic
• Deep expertise in technical SEO for large or complex websites
• Strong understanding of EEAT, content authority, and trust-led SEO
• Experience working closely with Product, Tech, and Business teams
• Data-driven mindset with strong command of SEO and analytics tools
• AI enthusiast with a practical, business-first approach to applying AI in SEO

Good To Have

• Experience in luxury, lifestyle, jewellery, or high-consideration e-commerce
• Exposure to global markets (US, GCC, SEA)
• Experience with Shopify / headless commerce / marketplace models

How This Role Should Feel

I own organic revenue. I design the SEO system. I influence product decisions. I scale sustainable growth.