Head of Social Media & Influencer Marketing

Job Title: Head of Social Media & Influencer Marketing

Location: Mumbai

Department: Marketing

Reporting to: Senior Marketing Leadership

About the Role

Orchids The International School is seeking a senior marketing leader to head its Social Media and Influencer Marketing function. This role will be responsible for building and scaling social and influencer-led strategies that support brand trust, parent engagement, and admissions growth across multiple regions.

The role requires strong strategic thinking, hands-on execution capability, and experience driving measurable outcomes through social and influencer channels.

Key Responsibilities

• Lead and own the overall social media and influencer marketing strategy across platforms including Instagram, YouTube, Facebook, LinkedIn, and emerging channels.
• Build, manage, and scale influencer partnerships including parent creators, educators, subject-matter experts, and relevant lifestyle creators.
• Develop and oversee always-on and campaign-led content systems aligned with brand, admissions cycles, and city-level priorities.
• Work closely with performance marketing, brand, and admissions teams to ensure social and influencer content supports lead generation and conversion objectives.
• Define and track clear KPIs such as reach quality, engagement, lead contribution, cost efficiency, and conversion impact.
• Drive continuous experimentation through A/B testing, content format optimization, and creator performance analysis.
• Manage external agencies, creators, and internal teams to ensure timely, highquality execution.
• Ensure brand safety, consistency, and compliance across all social and influencer activities.
• Monitor platform trends, creator ecosystems, and competitor activity to inform strategy.

Qualifications & Experience

• 7-12+ years of experience in social media, influencer marketing, or content-led growth roles.
• Proven track record of building and scaling influencer and social programs with measurable business impact.
• Experience working with multi-city or large-scale consumer brands preferred.
• Strong understanding of Indian social platforms, creator ecosystems, and audience behavior.
• Ability to balance strategic planning with hands-on execution.
• Experience collaborating with cross-functional teams including performance marketing, brand, and business stakeholders.
• Prior experience in education, parenting, consumer brands, or trust-driven categories is a plus

Key Skills

• Social Media Strategy & Execution
• Influencer Marketing & Partnerships
• Content Performance & Analytics
• Team & Agency Management
• Campaign Planning & Optimization
• Cross-functional Collaboration

What We Offer

• Opportunity to lead and scale social and influencer marketing for a large, growing education brand.
• High ownership role with visibility across senior leadership.
• Collaborative work environment with scope for experimentation and innovation.