Head of SEO and Organic Growth

Role summary

Own SEO end to end and lead the organic growth function with full accountability for outcomes
Set strategy, build scalable execution systems, lead the team and agencies, and deliver measurable growth in qualified organic leads and pipeline

Key responsibilities

Own the SEO strategy and annual roadmap aligned to business growth targets
Lead Technical SEO including crawlability, indexation, site architecture, internal linking, structured data, and Core Web Vitals
Lead Content SEO including topic strategy, keyword mapping, briefs, editorial standards, refresh plans, and content pruning
Design and govern scalable page programs for large websites including templates, quality gates, and safe indexation
Own authority growth including digital PR, partnerships, and link quality governance
Build and manage the SEO operating system including weekly reporting, dashboards, forecasting, and prioritization
Partner with content, design, and engineering to ship SEO improvements with clear acceptance criteria
Hire, mentor, and manage team members and external partners with strong quality control and accountability

Experience and background required

10 plus years in SEO with at least 3 years in a leadership role
Proven experience scaling organic growth for a large website footprint including 1,000 plus pages or equivalent complexity
Strong technical SEO capability and experience working with engineering teams on backlogs and releases
Strong content SEO leadership including building editorial processes and performance driven content systems
Demonstrated ability to build repeatable systems and scale execution with minimal dependency on senior leadership
Track record of ethical SEO aligned to Google Search Essentials and spam policies

Skills and tools

Strong working knowledge of Google Search Console and GA4 including reporting and troubleshooting
Hands on experience with Ahrefs or Semrush
Hands on experience with Screaming Frog or Sitebulb
Strong analytical thinking and executive communication with a consistent weekly operating cadence

Success measures

Sustained growth in non branded organic traffic and rankings for priority categories
Increase in qualified organic leads and pipeline contribution
Improved index coverage, crawl efficiency, and technical health
A stable content engine with high quality output, refresh wins, and reduced content decay
A mature SEO operating system that runs independently and reliably

How to apply
Share 2 to 3 SEO growth wins you led including site size, timelines, and outcomes
Include links or screenshots where possible
Share your resume, current location, and notice period

Head of SEO