Head of Sales

We are hiring for a leading Tea Brand , which has India's one of largest Tea Plantation & very strong presence in East & West India:

Role Overview

The National Head HORECA & B2B will drive the overall growth, profitability, and expansion of Band's institutional business across hotels, corporates, hospitals, and new B2B segments. This role demands a hands-on leader who owns the P&L, builds meaningful client partnerships, and delivers operational excellence through a focused, mid-sized team.

Key Responsibilities:

• Lead and grow the HORECA and B2B vertical, ensuring strong sales, profitability, and long-term client retention
• Take direct ownership of large accounts and national contracts with hotel chains, F&B clients, and institutions
• Build and nurture strong relationships with F&B departments, purchase heads, and key decision-makers across the hospitality and corporate sectors
• Develop and implement product demonstration strategies to effectively position Brand's premium teas and drive conversions
• Appoint and manage the right distributors, ensuring proper training, motivation, and business generation
• Develop and implement systems for distributor training, incentives, and accountability
• Identify and expand into new segments including corporates, hospitals, universities, and emerging institutional categories
• Manage a mid-sized, high-performing team, driving efficiency, accountability, and motivation
• Continuously track market trends and competition to identify growth opportunities and optimize business strategy

Requirements:

• Above 45 years+ with 20 years of proven experience in FMCG or allied industries
• Experience in organizations dealing with vending machines, pasta, breakfast cereals, frozen foods, or cocktail/mocktail mixers
• Not from commodity (staples, oils) or gourmet/luxury niche backgrounds
• Hands-on experience in product demonstrations, institutional selling, and customer engagement
• Strong experience in distributor appointment, training, and management
• Deep understanding of the HORECA ecosystem and comfort working with F&B departments in hotels and Institutions
• Proven ability to own P&L, scale business units, and deliver measurable growth
• Strong relationship-building and negotiation skills both with clients and internal teams
• Leadership experience in managing mid-sized teams while maintaining high efficiency and output
• Entrepreneurial mindset with a focus on business expansion and execution excellence

Mandatory Requirements:

• Above 45 years+
• 20 years of proven experience in FMCG or allied industries
• Experience in organizations dealing with vending machines, pasta, breakfast cereals, frozen foods, or cocktail/mocktail mixers
• Not from commodity (staples, oils) or gourmet/luxury niche backgrounds
• Hands-on experience in product demonstrations, institutional selling, and customer engagement
• Strong experience in distributor appointment, training, and management
• Deep understanding of the HORECA ecosystem
• Proven ability to own P&L, scale business units, and deliver measurable growth
• Leadership experience in managing mid-sized teams