Head of Sales & Marketing-Reputable Single Speciality Hospital

We are hiring for the role of Head - Sales & Marketing for our client a Reputable Single Speciality Hospital in Bengaluru.

The Head Sales & Marketing will be responsible for developing and executing strategic marketing and business development initiatives to drive patient volumes, brand visibility, revenue growth, and market leadership of the single-speciality hospital. The role involves leading sales, marketing, branding, digital outreach, referral development, corporate tie-ups, and community engagement while ensuring ethical healthcare marketing practices.

Key Responsibilities

Strategic Planning & Leadership

• Develop and implement short-term and long-term sales and marketing strategies aligned with hospital objectives.
• Prepare annual marketing plans, budgets, and revenue projections.
• Lead, mentor, and manage the sales, marketing, and business development teams.
• Monitor market trends, competition, and patient behavior to identify growth opportunities.

Sales & Business Development

• Drive patient acquisition through referral networks, doctors, corporates, TPAs, and insurance partners.
• Establish and strengthen relationships with referring doctors, clinics, diagnostic centers, and healthcare partners.
• Develop corporate health programs, empanelments, health check packages, and institutional tie-ups.
• Increase occupancy, OPD footfall, and specialty-wise revenue growth.

Marketing & Brand Management

• Oversee branding, positioning, and communication strategy of the hospital.
• Plan and execute ATL, BTL, and digital marketing campaigns.
• Manage hospital website, social media, online reputation, and patient engagement platforms.
• Ensure consistent brand messaging across all channels.

Digital & Performance Marketing

• Drive digital lead generation through SEO, SEM, social media, and online campaigns.
• Track campaign performance, ROI, and conversion metrics.
• Coordinate with digital agencies and internal teams to optimize marketing spends.

Community Outreach & PR

• Plan health camps, CMEs, medical conferences, outreach programs, and public awareness initiatives.
• Manage public relations, media interactions, and crisis communication.
• Represent the hospital at industry forums, events, and community platforms.

Compliance & Reporting

• Ensure all marketing activities comply with healthcare regulations and ethical standards.
• Prepare regular MIS reports on sales performance, marketing ROI, and market intelligence.
• Coordinate closely with medical, operations, and finance teams.

Key Performance Indicators (KPIs)

• Growth in OPD, IPD, and specialty-wise revenues
• Patient acquisition and retention rates
• Brand visibility and market share
• Corporate and referral tie-up growth
• Marketing ROI and cost efficiency
• Team performance and engagement

Qualifications & Experience

Education

• MBA / PGDM in Marketing, Sales, or Healthcare Management (preferred)
• Bachelors degree in any discipline (mandatory)

Experience

• 10 years of experience in sales and marketing, preferably in healthcare or hospital industry
• Minimum 57 years in a leadership role within a single-speciality or tertiary care hospital
• Proven track record in hospital branding, patient volume growth, and corporate tie-ups