Head of Sales - D2C

Our client is a fast-growing Direct-to-Consumer (D2C) brand focused on building a differentiated, digital-first consumer experience. With strong early traction across our own website and marketplaces, we are now entering the next phase of scale and are looking for a Business Head to drive end-to-end growth and profitability.

Role Overview:

The Business Head will own the P&L and lead overall business strategy, growth, and execution across online channels. This role requires a strong operator with hands-on experience in scaling D2C brands, managing performance marketing, driving retention, optimizing unit economics, and building high-performing teams.

Key Responsibilities:

1. P&L Ownership & Strategy:

- Own revenue, gross margins, contribution margins, and overall profitability.

- Build and execute short- and long-term growth strategies.

- Drive sustainable unit economics (CAC, LTV, ROAS, AOV, retention).

2. Growth & Revenue Acceleration:

- Lead performance marketing across Meta, Google, and other digital platforms.

- Scale marketplace business (Amazon, Flipkart, etc.) and optimize rankings and conversions.

- Drive retention, CRM, subscription models, and repeat purchases.

- Identify new growth levers: offline retail, quick commerce, international expansion.

3. Brand & Consumer Experience:

- Work closely with marketing to strengthen brand positioning and storytelling.

- Improve website experience, conversion rate optimization (CRO), and funnel efficiency.

- Ensure seamless consumer journey across touchpoints.

4. Operations & Supply Chain:

- Oversee demand planning, inventory management, and working capital efficiency.

- Coordinate with manufacturing/vendors to ensure service levels and margins.

5. Team Leadership:

- Build and mentor teams across growth, marketing, operations, and marketplace.

- Create a performance-driven, ownership-oriented culture.

6. Data & Analytics:

- Build dashboards and track key KPIs daily/weekly.

- Use data to drive decisions on pricing, bundling, discounting, and new launches.

Ideal Candidate Profile:

- 10+ years of experience, with at least 4-5 years in a D2C brand.

- Strong experience in scaling revenue from early stage to high growth phase.

- Deep understanding of digital marketing metrics and marketplace dynamics.

- Proven experience in P&L management and business scaling.

- Prior experience in consumer categories (beauty, fashion, food, wellness, lifestyle preferred).

- Entrepreneurial mindset with strong execution capabilities.