Head of Retail

The Chief Retail Officer will lead the companys end-to-end retail strategy and execution , driving revenue growth, profitability, and brand experience across all physical retail formats. This role owns retail P&L , expansion strategy, store performance, customer experience, and operational excellence, while working closely with marketing, supply chain, and digital teams to deliver a seamless omnichannel experience. The ideal candidate combines strong commercial acumen, deep retail operations expertise, and a customer-first mindset , with experience scaling large store networks or premium retail formats.

Key Responsibilities

Retail Strategy & P&L Ownership

• Own P&L for the retail business , including revenue, margins, store economics, and operating costs
• Define and execute the long-term retail growth strategy (company-owned stores, franchise, shop-in-shop, pop-ups)
• Drive same-store sales growth and overall network profitability

Store Operations & Performance

• Oversee day-to-day retail operations across all locations
• Set and track KPIs including sales productivity, conversion, ATV, footfall, shrinkage, and staff costs
• Ensure operational excellence, SOP adherence, and audit compliance

Expansion & Network Planning

• Lead store expansion and rollout strategy , including site selection, feasibility, and ROI analysis
• Manage new store openings, renovations, and closures based on performance metrics
• Build scalable retail operating models across geographies

Customer Experience & Brand Execution

• Own the in-store customer experience and brand standards
• Drive training, service excellence, and visual merchandising consistency
• Improve NPS and customer retention through superior store execution

People & Capability Building

• Build, lead, and mentor large multi-level retail teams (regional heads, store managers, frontline staff)
• Define talent strategy, performance management, incentives, and succession planning
• Foster a high-performance, customer-centric culture

Cross-Functional Collaboration

• Work closely with marketing on store launches, promotions, and campaigns
• Partner with supply chain & planning to ensure optimal inventory availability and turns
• Collaborate with digital & e-commerce teams to enable omnichannel journeys (BOPIS, endless aisle, CRM)

Experience & Background

• 1520+ years of experience in Retail Operations , preferably in consumer brands, lifestyle, fashion, FMCG retail, electronics, beauty, or home categories
• Proven experience managing large store networks and retail P&L
• Experience across COCO, FOFO, franchise, or mixed retail models
• Exposure to high-growth or transformation environments is a plus