Head of Public Relations and Brand Experiences India with international travel

A bespoke luxury house is different from a commercial fashion brand.

Most fashion companies plan seasons a year in advance. They follow long calendars and predictable launches. A bespoke house lives differently. Opportunities appear unexpectedly. A conversation with the right editor. A dinner with a cultural figure. A collaboration that did not exist yesterday.

When that moment appears it must move quickly.

We are looking for someone who understands this rhythm.

This role will shape how the brand speaks to the world through publications, press relationships and cultural experiences. The objective is not only media coverage but the creation of meaningful gatherings, collaborations and brand moments that people remember.

The person in this role will help build a new positioning for the brand that is rooted in experience. Events, conversations, partnerships and cultural properties that can grow into long term assets for the house.

Responsibilities

What you will do

Lead global press and publication strategy for the brand.

Build strong relationships with editors, journalists and cultural voices in India and internationally.

Identify opportunities quickly and translate them into meaningful brand experiences.

Create events and collaborations with aligned partners such as artists, chefs, galleries, thinkers or cultural institutions.

Develop new experiential properties under the brand that can grow over time.

Support the leadership team as the brand begins expanding its presence in Europe.

Use AI and modern tools intelligently for research and preparation while maintaining a thoughtful human voice in communication with prominent press.

Maintain impeccable written and verbal communication at all times.

Who you are

You make decisions quickly and with confidence.

You have a creative mind and enjoy building ideas from unexpected opportunities.

You understand the difference between bespoke luxury and commercial fashion. Bespoke is personal, unpredictable and relationship driven.

You have worked with publications, press or cultural partnerships.

You have travelled internationally and carry a global perspective on communication and brand building.

You are comfortable working in an environment where priorities evolve daily.

You connect ideas, people and moments naturally.

Interview process

Shortlisted candidates will receive a brief assignment that reflects real situations inside a bespoke luxury brand. The assignment must be completed within the requested time frame.

If you believe luxury is not only about products but about conversations, culture and human experiences, we would like to hear from you.